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Text Multimedia Elements Text Graphics Animation Sound Video Text vital content - headlines, subtitles, captions directions - menus, buttons variety - styles, sizes, colors, effects, three-dimensions, animations, links and hypertext Text Fonts True Type printer screen Typefaces

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Multimedia elements l.jpg
Multimedia Elements

  • Text

  • Graphics

  • Animation

  • Sound

  • Video


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Text

  • vital

  • content - headlines, subtitles, captions

  • directions - menus, buttons

  • variety - styles, sizes, colors, effects, three-dimensions, animations, links and hypertext


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Text

  • Fonts

    • True Type

    • printer

    • screen

  • Typefaces

    • serif

    • sans serif

  • Spacing

    • kerning

    • leading


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Designing with Text

  • choose TrueType fonts or use bitmapped graphics

  • align text at the left

  • use colors that contrast with the background

  • use serif fonts for large bodies of text

  • use sans serif fonts for titles, headings, & callouts

  • make sure the text is a readable size

    • 12-point font size and 18-point leading

  • keep blocks of text shorter than 60 characters


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Using Text in Multimedia

  • Type terminology:

  • Typeface

Arial

Courier

Times


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Using Text in Multimedia

  • Type terminology:

  • Typeface

  • Font

  • Style

Italic

Bold

Underline


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Using Text in Multimedia

  • Type terminology:

  • Typeface

  • Font

  • Style

  • Point

Leading

  • Leading


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Using Text in Multimedia

  • Type terminology:

  • Typeface

  • Font

  • Style

  • Point

  • Leading

  • Kerning


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Using Text in Multimedia

  • Type terminology:

  • Character metrics


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Using Text in Multimedia

  • Type terminology:

  • Character metrics

  • Case

  • Serif versus sans serif

serif

sans serif


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Using Text in Multimedia

  • Designing with text

  • Strike a density balance

  • Consider legibility when choosing fonts

  • Avoid too many different faces

  • Adjust leading and kerning for readability

  • Explore colors and backgrounds

  • Use anti-aliasing


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Using Text in Multimedia

  • Designing with text

  • Use drop caps and initial caps

  • Minimize lines of centered text

  • Use distorted layouts to grab attention

  • Surround headlines with white space

  • Distinguish text links with colors and underlining

  • Make efficient use of screen real estate


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Using Text in Multimedia

  • Designing with text

  • Menus for navigation


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Using Text in Multimedia

  • Designing with text

  • Menus for navigation

  • Buttons for interaction


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Using Text in Multimedia

  • Designing with text

  • Menus for navigation

  • Buttons for interaction

  • Fields for reading

Portrait

Landscape


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Using Text in Multimedia

  • Designing with text

  • Menus for navigation

  • Buttons for interaction

  • Fields for reading

  • HTML documents


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Using Text in Multimedia

  • Designing with text

  • Menus for navigation

  • Buttons for interaction

  • Fields for reading

  • HTML documents

  • Symbols and icons


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Using Text in Multimedia

  • Designing with text

  • Menus for navigation

  • Buttons for interaction

  • Fields for reading

  • HTML documents

  • Symbols and icons

  • Animating text


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Computers and Text

  • Macintosh screen resolution = 72 pixels per inch

  • The font wars

  • Adobe PostScript

  • Adobe Type Manager (ATM)


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Computers and Text

  • Macintosh screen resolution = 72 pixels per inch

  • The font wars

  • Adobe PostScript

  • Adobe Type Manager (ATM)

  • TrueType (TT)


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Computers and Text

  • Macintosh screen resolution = 72 pixels per inch

  • The font wars

  • Font foundries

  • Managing fonts


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Computers and Text

  • Character sets

  • ASCII character set

  • Extended character set

  • Unicode


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Computers and Text

  • Character sets

  • Mapping text

  • Across platforms

  • Across languages

  • Special characters in HTML

©

makes

©


Summary l.jpg
Summary

  • Text may seem simple and fairly insignificant, but it provides an important information-delivery medium in multimedia applications.

Example