1 / 13

D.C. Veritas Week 4: Customers

D.C. Veritas Week 4: Customers. TEAM: Durell Coleman Andrew Harner Diana Lin Pedro Silva. “Vertical Axis Wind Turbine”. Customer Hypothesis: What we thought?. User/buyer/payer Owns a home Highly environmentally conscious Lives in CA, TX, CO, IL, WI (wind and people)

ossie
Download Presentation

D.C. Veritas Week 4: Customers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. D.C. VeritasWeek 4: Customers TEAM: Durell Coleman Andrew Harner Diana Lin Pedro Silva “Vertical Axis Wind Turbine”

  2. Customer Hypothesis:What we thought? • User/buyer/payer • Owns a home • Highly environmentally conscious • Lives in CA, TX, CO, IL, WI (wind and people) • Pays 15 cents per kWh on average for electricity • Has an average electric bill between $100 and $150 • Reduce by 10% of their total electric bill • They have looked into PV’s • The reason they haven't is the expense • They would buy a wind turbine from an unknown firm • Influenced by neighbors and spouse

  3. What we ran? Map of“customers” House interviews • 20 homeowners On-line survey • 36 homeowners Industry experience • Solar “Proxy” • Wind leanings

  4. Energy Cost Wind Homeowners Incentives

  5. Our Customer Map DC Puerto Rico STATES WITH BIGGER POTENTIAL STATES TO CONSIDER

  6. Industry experience: • Main Driver is $/kwh • Another driver is to reduce tier (tier 2 is $.14/kwh and tier 3 is $.28/kwh) • Target customer bill > $100 • In 2010, small turbine sales $82.4 millions • Potential market is 13 million of houses

  7. Customer Responses

  8. New customer profile • User/buyer/payer • Owns a home • Highly environmentally conscious • Lives in CA, TX, CO, IL, WI, NY • Pays 15 cents per kWh on average for electricity • Has an average electric bill between $100 and $150 • Would be interested in saving $10-15 dollars per month • Payback period < 5 years • Which would be 10% 25% of their total electric bill • They have looked into PV’s • The reason they haven't is the expense • They would buy a wind turbine from an unknown firm • Influenced by neighbors and spouse

  9. EarlyvangelistArchetype (Dennis) • Fits the new customer profile • In 50s with kids in college • PV’s - want to couple with remodeling and is $$. • Subscribes to Northern Tool Company Magazine. • He would buy a wind turbine from an unknown firm and are interested in beta testing. • Has exhausted many of the energy/money saving alternatives. • Less concerned about their neighbors than many and compares the turbine to antennas and other such things on people's roof.

  10. QUESTIONS?

  11. Index 1: Market Growth US

  12. Index 2: Market Growth UK

  13. Index 3: CA tier reduction

More Related