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Direct link to the Case Study. Q4.4.5 p539. EXPLAIN: The value of the good [PSP Cover] is tied in with appearance of the product [jewel encrusted, shiny, expensive looking] rather than the function it serves [to contain the Game s Console.]

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Q4 4 5 p539

Direct link to the Case Study

Q4.4.5 p539

EXPLAIN:

The value of the good [PSP Cover] is tied in with appearance of the product [jewel encrusted, shiny, expensive looking] rather than the function it serves [to contain the Game s Console.]

Such goods are known to be example of exceptions to the general law of Demand, as the more expensive it is the more demand exists because customers purchase it for its ostentatious effect

Use Business terminology

Not “people buy”


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