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MIS 565 – Advanced Ecommerce Course Outline

MIS 565 – Advanced Ecommerce Course Outline. Instructor: Ali Hashmi Fall 2012. Introductions. Ground Rules. IBA Attendance policy will be strictly enforced 4 absences are allowed Be in time to avoid any embarrassments IBA Grading Plan and policy IBA Plagiarism policy

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MIS 565 – Advanced Ecommerce Course Outline

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  1. MIS 565 – Advanced EcommerceCourse Outline Instructor: Ali Hashmi Fall 2012

  2. Introductions

  3. Ground Rules • IBA Attendance policy will be strictly enforced • 4 absences are allowed • Be in time to avoid any embarrassments • IBA Grading Plan and policy • IBA Plagiarism policy • For IBA policy refer: http://ibaacademicpolicy.wikispaces.com/

  4. Course Objectives • Understanding of E-business/E-commerce Strategy • Overview of E-commerce models and Applications: E-learning, E-government, E-Auctions, Online retailing, Social Networks, etc • Understanding of different components of E-commerce/E-business: E-Marketing, Order fulfillment, E-logistics, E-infrastructure, etc • Understanding of Launching a successful online Business and e-commerce projects • Overview of some of the commercial applications

  5. Course Topics • E-business and E-strategy EC Applications • Web 2.0 and Social media networks • E-learning and E-government • M-commerce • Online retailing • E-Auctions EC Support services • Online Payment and E-infrastructure • Order fulfillment and logistics • E-marketing • Customer relationship management • B2B E-commerce • Launching a successful online Business Other topics • Overview of some commercial applications/technologies that enables e-commerce/e-business • MS Sharepoint • Cloud Computing • Magento Ecommerce system • etc

  6. Text book Electronic Commerce 2010, 6th Edition By Efraim Turban, Jae Kyu Lee, Dave King, Judy McKay, Peter Marshall Publisher: Prentice Hall

  7. Grade Distribution • Term exams: 30% • Two term exams 15 % each • Homework and quizzes: 20% • Assignments/Presentations – 15% • Surprise quizzes – 5% • Project – 10% • Final Exam: 40%

  8. Assignments • Assignments (Presentations/writeup) • Case Studies • Small Projects • Project – EC/E-biz Plan OR research topic • New Business or e-expanding existing business • Business Description • Competitive Analysis • Product/Service offerings • Architecture/Web Development Plan • Marketing Plan • Operations Plan • Financial Plan

  9. Assignment Submission Policy • Assignments will include a Write-up and Presentations • Assignment write-up should be submitted at the beginning of the class on the due date. • Make a short presentation of the assignments as teams will be called at random to present. Email me the presentation prior to the class (ahashmi55@yahoo.com) • Late submissions -20% deduction per day • There will be no extensions in due date of an assignment

  10. Project ideas • Online expansion of current brick n mortar business • New online business for local and/or international markets • Expansion of an existing online business e.g new product line, new service offerings, new E-marketing initiatives, etc • E-commerce using Mobile technologies • Streamling business processes using online technologies e.g VOIP, Google docs, etc • Leveraging Social Networking for E-commerce • Etc

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