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Twitter Training 101. Bryan Texas Utilities • COB Communications . with Jessica Willingham, Communications Coordinator. Social Media. Twitter Facebook LinkedIn FourSuare YouTube Instagram Pinterest GooglePlus Spotify /Pandora. TWITTER.

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Twitter Training 101


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    Presentation Transcript
    1. Twitter Training 101 Bryan Texas Utilities • COB Communications with Jessica Willingham, Communications Coordinator

    2. Social Media Twitter Facebook LinkedIn FourSuare YouTube Instagram Pinterest GooglePlus Spotify/Pandora

    3. TWITTER “Social media is not about the exploitation of technology, but service to your community.” – Simon Mainwarning Social media is an ingredient, not an entrée. The goal of social media is to turn customers into a volunteer marketing army. Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water.

    4. Am I Tweeting or Twitting? • Almost 1 million accounts added every day

    5. Am I Tweeting or Twitting? • Almost 1 million accounts added every day • We spend twice as much time tweeting as emailing

    6. Am I Tweeting or Twitting? • Almost 1 million accounts added every day • We spend twice as much time tweeting as emailing • Average business has 14,709 followers

    7. Am I Tweeting or Twitting? • Almost 1 million accounts added every day • We spend twice as much time tweeting as emailing • Average business has 14,709 followers • McDonalds employs 10 people to run their Twitter

    8. Goals: Savvy Birds get the Worm

    9. Goals: Savvy Birds get the Worm • Voice

    10. Goals: Savvy Birds get the Worm • Voice • Tone

    11. Goals: Savvy Birds get the Worm • Voice • Tone • Relationship with followers

    12. Goals: Savvy Birds get the Worm • Voice • Tone • Relationship with followers • Type of Information

    13. COB Facebook + BTU Friendly, conversational, informative. Highest reach for a single post: 16,092 BTU’s campaign: 4,871

    14. TWITTER What Kind of Information?

    15. TWITTER • What Kind of Information? • An outage has happened

    16. TWITTER • What Kind of Information? • An outage has happened • Areas affected

    17. TWITTER • What Kind of Information? • An outage has happened • Areas affected • Estimated duration

    18. TWITTER • What Kind of Information? • An outage has happened • Areas affected • Estimated duration • Estimated cause

    19. TWITTER • What Kind of Information? • An outage has happened • Areas affected • Estimated duration • Estimated cause • When its been resolved

    20. TWITTER • What Kind of Information? • An outage has happened • Areas affected • Estimated duration • Estimated cause • When its been resolved • Follow up information

    21. Follow the Leader https://twitter.com/dmepower https://twitter.com/TampaElectric

    22. Tell us how you REALLY feel… What was good? Awful? What could work for BTU?

    23. TWITTER TOOLS • Twitter main site

    24. TWITTER TOOLS • Twitter main site • Twitter app

    25. TWITTER TOOLS • Twitter main site • Twitter app • Hootsuite

    26. TWITTER TOOLS • Twitter main site • Twitter app • Hootsuite • The #Hashtag

    27. #Hashtag • #BTUoutages

    28. #Hashtag • #BTUoutages • #BTUpower

    29. #Hashtag • #BTUoutages • #BTUpower • #BTUinfo

    30. #Hashtag • #BTUoutages • #BTUpower • #BTUinfo • #BTUnow

    31. What NOT to do. On Twitter, things can go bad. Fast.

    32. Jessica’s Top 5things to never ever do on Twitter Ignore the customer

    33. Jessica’s Top 5things to never ever do on Twitter Ignore the customer 2. #Dont#Hashtag #Like #This

    34. Jessica’s Top 5things to never ever do on Twitter Ignore the customer 2. #Dont#Hashtag #Like #This 3. No manual retweets

    35. Jessica’s Top 5things to never ever do on Twitter Ignore the customer 2. #Dont#Hashtag #Like #This 3. No manual retweets 4. Avoid automation

    36. Jessica’s Top 5things to never ever do on Twitter Ignore the customer 2. #Dont#Hashtag #Like #This 3. No manual retweets 4. Avoid automation 5. Don’t Be late

    37. Jessica’s Top 5things that will make you awesome on Twitter Always add value

    38. Jessica’s Top 5things that will make you awesome on Twitter Always add value Turn critics in to fans

    39. Jessica’s Top 5things that will make you awesome on Twitter Always add value Turn critics in to fans Write like a friend

    40. Jessica’s Top 5things that will make you awesome on Twitter Always add value Turn critics in to fans Write like a friend Don’t just tell, show

    41. Jessica’s Top 5things that will make you awesome on Twitter Always add value Turn critics in to fans Write like a friend Don’t just tell, show Fill the gap