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Prepared by Vitalina Yashchenko CEO ALL Motion Group

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  1. Prepared by Vitalina Yashchenko CEO ALL Motion Group

  2. Structure • Personal Overview • Seminars, main interesting information • Corn • BBDO&Proximity • Client Debates • JWT • Favorite cases • What Ukraine has to do to win Cannes Lions Award? • Bonus for each of you today

  3. Festival Diary An open source: • http://www.canneslions.com SEMINARS!!! • http://www.sostav.ru • http://adreport.com.ua/tags/209.html

  4. Return from Mars

  5. Previous year Main trends of a previous year – there is no line between ATL and BTL Digitalism This year Main trends of this year – there is no line between ADVERTISING and PR Idea first Positive thinking Main trends

  6. Seminars and workshops • Socio-political25% • Own/othercases • Promo of networks, agencies, festivals, associations and media partners- 60% • Own/othercases • Informative– 5% • Speakers shared their techniques, secrets, ideas, information exchange Don’t worry if you see this in Ukraine, it has already happened

  7. Seminars overview

  8. Carol Cone Founder and Chairman

  9. Trust - lowest in 10 years

  10. Cause creates differentiation 79% would be likely to switch from one brand to another brand… if the other brand is associated with a good cause* Participants spent nearly twice as long (49% more time) examining ads with a cause affiliation, in each of the product categories, versus the control. *причина, основание

  11. Important to Employees

  12. Global Expectations equally high

  13. Globally, Consumers punish Irresponsibility

  14. Ecomagination Business Conference “When we come out of this fog, this notion that companies need to something – they need to be accountable for more than just the money they earn – is going to be profound*.” CEO of GE, First speech after appointment *глубокими, основательным

  15. Consumers expectations • Former consumers expectations from business – It’s nice tocontribute to society and environment • Present consumers expectations from business – You mustcontribute to society and environment

  16. Trends in cause

  17. Value & Values

  18. Core to business By 2010 the Shakti network aims to have reached 600 million consumers

  19. Core to business

  20. Tide loads of hope

  21. Core to business Core: ядро,основание

  22. The new currencies

  23. The new currencies Join the movement at www.pledge5.starbucks.com

  24. Starbucks

  25. http://pledge5.starbucks.com/

  26. Social media

  27. Video

  28. Social media

  29. http://www.youtube.com/earthkeepers You Must See It !!!

  30. PNC Financial Services Groupbefore clutter

  31. PNС A 10-year, $100 million investment in school readiness

  32. Program elements

  33. Nike, just do it “The performance of Nike and every other global company in the 21st century will be measured as much by their impact on quality of life, as it is by revenue growth and profit margins.” - Phil Knight, Chairman, Nike

  34. BBDO & Proximity Andrew Robertson President, CEO BBDO WorldWide

  35. BBDO & Proximity IT Effects online behavior YOU have to use this information for effective online communication Different ways of Internet use by a men and a women

  36. Difference IN BRAIN

  37. 63% OF ALL PURCHASING IN INTERNET ARE WOMEN

  38. Use of Internet Women are using Internet For relationship For reality Men are using Internet For scoring For fantasy

  39. Scoring Behavior 70% OF MEN WOULD NOT KNOW HOW TO ENTERTAINE THEMSELVES WITHOUT THE INTERNET

  40. Relationship Behavior 56% OF WOMEN THINK LIFE WOULD BE IMPOSSIBLE IF THEY COULDN’T USE THE INTERNET TO KEEP IN TOUCH WITH FAMILY AND FRIENDS

  41. Facebook The most fast-growing group in Facebook – women over 55

  42. 63% OF WOMEN IN UK COMPLAIN THAT MEN SPEND TOO MUCH TIME PLAYING ONLINE GAMES

  43. 73% OF FRENCH MEN ARE CONVINCED THAT WOMEN CAN`T KEEP A SECRET WHEN THEY ARE ONLINE

  44. 84% OF VIRTUAL REALITY GAME PLAYERS ARE MEN

  45. 40% OF MEN FEEL MORE ATTRACTIVE ONLINE

  46. Blogher.com 8 million

  47. 25% Women in blogosphere has reduced time spent reading magazines

  48. Facebook • Options • Choosing • Recommendations of friends • Help In relationships • No options • Certainty • Benefits in man attractiveness with product

  49. Use this information for effective online communication

  50. Cannes Debates…Client SpeakersKraft FoodsMcDonaldsP&GJohnson & Johnson What does the recession mean for us?