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1.01 Describe the Nature of SEM

1.01 Describe the Nature of SEM. Types of Businesses in SEM. Franchises Security Advertising Sporting Goods Media. Variety of Sports Available. Professional Teams Professional Individual Sports Collegiate/Scholastic Teams Venues: Coliseums, Arenas, Speedways Health Clubs Recreation

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1.01 Describe the Nature of SEM

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  1. 1.01 Describe the Nature of SEM

  2. Types of Businesses in SEM Franchises Security Advertising Sporting Goods Media

  3. Variety of Sports Available Professional Teams Professional Individual Sports Collegiate/Scholastic Teams Venues: Coliseums, Arenas, Speedways Health Clubs Recreation Camps Amateur Sports

  4. Professional Teams Basketball: Charlotte Bobcats Football: Carolina Panthers Hockey: Carolina Hurricanes Baseball: Atlanta Braves

  5. Professional Individual Sports PGA World Tennis Association PBA

  6. Professional Individual Sports Running Swimming Golf Bowling

  7. Collegiate and Scholastic Teams Virginia Tech University of North Carolina NC State

  8. Venues: Arenas, Stadiums, Coliseums, Speedways Lawrence Joel Veteran’s Coliseum Lowe’s Motor Speedway BB&T Field

  9. Health Clubs Gold’s Gym YMCA Triangle SportsPlex Ladies Fitness and Wellness Quincy Roberts’ Elite Fitness Center

  10. Recreation Aerobics Soccer Basketball Swimming Area parks

  11. Camps Tennis Camp Basketball Camp Soccer Camp Raven Knob

  12. Amateur Sports AAU-Amateur Athletic Union

  13. Variety of Entertainment/Events Available • Fine Arts • Casinos • Theme Parks • Radio Industry • Publishing Industry Music Television Video Games Movies/Film Festivals

  14. Music Industry Maverick Records PSE Records JMG Records Quincy Jones

  15. Movie Industry Warner Brothers Disney Actors

  16. Theme Parks Six Flags Family Fun Center Carowinds Theme Park

  17. Radio Industry FM AM Country Rap Hip-hop Jazz Sirius/XM satellite radio

  18. Film Industry Sundance Film Festival RiverRun Film Festival

  19. Television Industry Dawson’s Creek was filmed in the Wilmington area

  20. Dramatic Arts Industry The Little Theatre National Black Theater Festival Belk Theatre

  21. Video Game Industry X-Box Nintendo PS3 Sega

  22. Fine Arts and Science Industry Smithsonian Museum Sci Works

  23. Literacy Industry Library Internet Books

  24. Casinos Industry Las Vegas Atlantic City Harrah’s

  25. Factors Contributing to the Growth of SEM Increase of participants in sports/entertainment Increase of followers of sports/entertainment Increase in attendance in sports/entertainment Increase of media coverage Internationalization

  26. Trends Organizational Control of Athletes Internationalization Branding Brand Extensions New Media Better Research Nostalgia

  27. 1.01 Impact of SEM on Communities

  28. SEM Contributes to Economic Well-Being of Communities • Increase in local business • Contribute to tax base  • Bring business to abandoned areas

  29. Negative Impacts of SEM on Community • Questionable impact on tax revenue • Divert resources from other priorities (education, roads, public safety) • Community can be "held hostage" by a team

  30. How Communities Foster Positive Results From Hosting Events • Escape from day-to-day life • Strong public image

  31. How Communities Can Minimize Negative Impact of Hosting an Event • Sign teams to long-term stadium leases • Diversify-host more than one sport • Host multiple events in stadium/arena • Notify the community in advance • Provide necessary security/traffic resources

  32. 1.01c Nature of SEM

  33. Sports Marketing • Marketing:  planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives • Sports Marketing:  using sports to market products

  34. Categories of Sports Products • Goods • Services

  35. Categories of Sports Consumers • Participants • Spectators • Media Consumers (TV, radio, magazines) • Retail Consumers

  36. Organized/Unorganized Sport Participants • Unorganized  • not • sanctioned/ • controlled by • external authority • Organized • sanctioned by an authority • Amateur:  athletes do not receive money • Professional:  athletes do receive money

  37. Relationship Between Growth & Marketing of Sport Industry • Emphasis on entertainment aspect of sports • Increased media coverage • Sources: • http://www.aolcdn.com/red_galleries/derek-jeter-400ds0703.jpg • http://www.tonypierce.com/images/2002/afrique/serena.jpg

  38. 1.01 Nature of Entertainment/Event Marketing

  39. Event Marketing Designing or developing a 'live' themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization.

  40. Aspects of Event Marketing • Capture customer data • Generate trial • Introduce a product or service or brand • Foster retail relationships. • Boost sales • Raise brand awareness • Capture market share  • Meet customers face-to-face

  41. Types of Events • Brand parties • Product giveaways • Concerts • Sporting events

  42. Benefits of Event Marketing • Events can strike an emotional chord with a jaded, media-saturated consumer audience • Events offer a face-to-face interaction with a brand,  • Can be tailored to an audience or venue • Give marketers control they can't get with in-store campaigns • Let marketers do things they can't do on TV

  43. How to Event Market • direct mail  • local radio • in-store promotion • guerrilla marketing • local TV Source: http://www.gregschaale.com/images/Portfolio/POP/Kiosk1.jpg

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