Presents Digital For Dummies Making Technology Work For You! Your Digital Landscape American Horse Publications Of the about 142 publishers: 36% are under 5,000 circulation 53% are under 10,000 67% are under 25,000 the others face the same problems, just on a larger scale
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Digital For Dummies
Making Technology Work For You!
Develop a “Digital Photo Tip Sheet” that you can send to your contributors. Images won’t be right unless you help them to know what’s right.
Work towards an all digital workflow (no paper or film). The result will be an easier, faster process with fewer errors. Provide your advertisers with an “Advertising Submission Tip Sheet” to help them send what will work for your pub.
> Color printer
> Color proofer> Printing press
Sometimes you spend a great deal of time waiting for a printer to spit out a print.
1. Can the paper proof be replaced with a PDF soft proof for internal reviews?2. If not then add more RAM memory to your printer to speed up printing.
Find your “Expert” at your vendor. Before sending files, ask them for tips and tricks for organizing and sending files that will enable them to process your work with the fewest delays or problems. A few minutes now may save you days later.
Talk to your prepress and printing partners…..all the time
Have a remotely located contributor or editor? Work back and forth with them via a PDF file. Comment boxes can be added to the document for corrections or questions.
Learn the difference in making PDF files with low-res images for screen proofing AND making PDFs with high-res ready for prepress and the press.www.adobe.com/support/products/acrobat.html
All images at 250 dpi or better resolution
All images to be CMYK, not RGB color space
All images scanned or shot to be 100% size on the page
Detail in the white areas but not grayed out (RGB=239), detail in the important dark areas (RGB=30)
Saved as a Tif (or whatever you prefer)
Email (can your email take lots of large files?)or FedX on disk
Digital Ads preparation guidelines
Use a current version professional page layout program: Quark, PageMaker
Final hard copy high quality proof, press proof preferred
No TrueType fonts and send the fonts that are used
Send all artwork
Or send final press-ready PDF
Or send final digital file: Tiff-IT, DCS check with what file types your prepress vendor prefers“The Holy Spec Sheet” for Digital Photos & Ads
Keep a notepad next to the computer and log how much time you spend searching for and retrieving files. You’ll quickly see if you can justify even a small file management software package. Or it might scare you into finally organizing your files on the server or your own computer.
Do a little everyday!
It’s like cleaning house. Spend 30 minutes at the end of each day or first thing in the morning to organize page files, artwork, emails and other documents. Simply organize a few minutes per day. It WILL make a difference.
Learn how to use the Macintosh Sherlock search engine. Search by:1. Last modified date
2. Kind or file type
3. Index your drive so Sherlock can search the content of a filep.s. read the Mac Help section about Sherlock
This is not so much a hot tip as it is a “mantra”.
Only FedX photo transparencies…. Send and receive everything else digitally.
Do it once or do it forever-get a decision, do it and move on
Knowing what a “Final” page is and when it’s ready to send
Understanding who manages the color
Organize &Know where the files are hiding
The Holy Spec Sheet - for Photos and Digital Ads