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WORKING WITHIN YOUR BUDGET AND ORGANIZATION. Chuck Whitney Executive Director Falls City Economic Development and Growth Enterprise, Inc. Karna Hanna Executive Director Sauk County Economic Development Corporation. Mark Jackson City Administrator Story City. Rich Olive Past President

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working within your budget and organization

WORKING WITHIN YOUR BUDGET AND ORGANIZATION

Chuck Whitney

Executive Director

Falls City EconomicDevelopment and Growth Enterprise, Inc.

Karna Hanna

Executive Director

Sauk County Economic

Development Corporation

Mark Jackson

City Administrator

Story City

Rich Olive

Past President

Story City Economic Development Corporation

working within your budget and organization1

Working Within Your Budget and Organization

Karna Hanna, CEcD

Sauk County Development Corporation

May 8, 2008

scdc framework
SCDC Framework
  • Established: 1976
  • 501C4
  • Membership – Sauk County and 8 municipalities
  • Funding – Half county and half proportional distribution among municipalities
take care of home base
Take Care of Home Base
  • First Things First

● Know your customers and what they need/want

● Become invaluable

● Get out of your office

● Build strong, mutually dependent relationships

● Treat all partners fairly

develop a firm foundation
Develop a Firm Foundation
  • Guiding Documents

● Bylaws and Policy Manual

● Strategic Plan

● Annual Work Plan

● Annual Report

be accountable
Be Accountable
  • Financial Oversight

● Quick-Books

● Officers sign checks

●Accountant on retainer

●Monthly board review of books

●Internal Audit Committee

●External Audit – Every 3 years

be resourceful
Be Resourceful
  • The Power of Networking
  • Leverage EVERYTHING You Can
  • Web Site is main marketing tool www.scdc.com
stay current
Stay Current
  • Value Continuing Education

● CEcD

● Wisconsin Economic Development Association (WEDA)

● Wisconsin Entrepreneurs’ Network

  • Adapt to Changing Market Conditions
nurture your board
Nurture Your Board
  • Leadership – You need a Champion
  • Composition – Strength in Diversity
  • Training – Off to a Good Start
  • Meetings – Productive & Educational
build strategic partnerships
Build Strategic Partnerships
  • Guiding Principles

● Act with Integrity

● Follow-through

● Focus on Common Goals

● Work for the Win-Win deals

● Look for the Positive

● Treat all partners Fairly

build on servant based leadership
Build on Servant-Based Leadership
  • Who do you serve?
  • Outcomes are what counts – not individual recognition.
  • You reap what you sew.
organizational history
Organizational History
  • City driven organization for 10 years
  • Planning for new organization in 2005
  • Non-Profit Corporation formed in 2006
organizational plan
Organizational Plan
  • Board of Directors
  • Executive Committee
  • Organizational Committees
  • Investors
board of directors
Board of Directors
  • Consists of 19 members
  • Includes:

Mayor of the City Member of the City Council City Administrator Representative of the County Board Manager of the Chamber of Commerce

executive committee
Executive Committee
  • President
  • Chairperson from each standing committee
  • Executive Director
e d g e committees
E.D.G.E. Committees
  • Marketing & Sales
  • Product Development & Public Policy
  • Investor & Community Relations
marketing and sales committee
Marketing and Sales Committee

Mission Statement

  • Aggressively brand, market and sell our business location opportunities to retain/expand existing business investments
marketing and sales committee1
Marketing and Sales Committee

Objectives

  • Develop marketing-sales tools, information and materials needed to effectively market and sell business location opportunities and to respond efficiently and effectively to economic development investment opportunities
  • Develop and implement existing business outreach program to establish and maintain a two-way dialogue with most important customer—existing businesses … to retain and expand existing business/ employer operations and employment
product development and public policy committee
Product Development and Public Policy Committee

Mission Statement

  • Develop and implement a plan to action to enhance the competitiveness of the business location to compete more frequently and effectively for business investments
product development public policy committee
Product Development & Public Policy Committee

Objectives

  • Lead efforts to identify potential sites suitable for development
  • In collaboration with the local school system, local Workforce Development Center and area employers, develop a comprehensive strategic workforce development plan designed to meet the current and future needs of local employers
  • Develop local incentives package, business assistance and incentives policies
investor community relations committee
Investor & Community Relations Committee

Mission Statement

  • Develop and maintain private and public investments and continue to gain internal support by demonstrating accountability and “return on investment” garnering resources to effectively implement a economic development strategic plan for growth.
investor community relations committee1
Investor & Community Relations Committee

Objectives

  • Communicate and reach out to investors through multiple channels to provide information and updates on Economic Development and to engage and mobilize investors in support of our organizations program of work.
  • Educate the public on the benefits and value of a comprehensive Economic Development strategy
  • Engage the media to reach out and communicate with various constituency groups to positively position the work and value of economic development and to enhance positive perceptions of our city as a preferred place to do business, work and live
investor membership
Investor Membership
  • Visionary Investors-

Annual investment of or exceeding $5,000.00 or more

  • Champion Investors-

Annual investment of or exceeding $2,500.00 or more

  • Catalyst Investors-

Annual investment of or exceeding $1,000.00 or more

  • Advocate Investors-

Annual investment of or exceeding $500.00 or more

  • Supporters Investors-

Annual investment of or exceeding $100.00 or more

additional funding resources
Additional Funding Resources
  • Percent of City owned Utilities
  • Contributions from County
effective economic development
Effective Economic Development
  • Existing Industry
  • New Industry
  • Current Retail
  • New Retail
  • Workers Training Program
  • Community Involvement & Development
  • Networking & Recruiting
story city iowa
Story City, Iowa

Whatever It Takes

slide30

Story CityEconomic Development Corporation

12-member volunteer board with committees Recruitment, Marketing, Retention, Housing, and Fundraising

Regular Meetings… Gotta have a little fun

Great City RelationshipSupport from local Chamber/Main Street staff

Whatever It Takes

slide31

Story CityEconomic Development Corporation

  • Good Marketing Materials
    • Consistent message and look
    • Good website
    • Updated LOIS information
    • Keep in contact with IDED
    • Current Aerial Photos

Whatever It Takes

slide32

Story CityEconomic Development Corporation

  • Offer Great Incentives
    • Free Land
    • Economic Grants
    • Tax Abatement
    • Assistance with grant writing
    • Flexibility
  • In Story City ~ Over $70 million in private investment in the past 7 years

Whatever It Takes

slide33

Story CityEconomic Development Corporation

  • Build Great Community and Quality of Life
    • Recreational opportunities
    • Economically viable and attractive downtown Main Street Iowa Program – since 2000 over $5M in private investment in with a net gain of 22 businesses and 65 jobs
    • Quality school system

Whatever It Takes

slide34

Story CityEconomic Development Corporation

  • Involvement and Partnerships
    • City
    • Local utilities
    • Local business leaders
    • IDED
    • Surrounding Area Communities
    • Senator in the State House

Whatever It Takes

slide35

Story CityEconomic Development Corporation

  • Existing buildings
    • Know your inventory
    • Foster good relationship with current owners
    • Hold meetings (“parties”) in the facility to get the word out

Whatever It Takes

slide36

Story CityEconomic Development Corporation

  • Retention…Retention…Retention
    • Keep what you got…Visit them often
    • Offer special seminars or job training opportunities
    • Let them know you appreciate them
    • Get them involved
    • Offer Retention Incentives

Whatever It Takes

slide37

Story CityEconomic Development Corporation

Make sure they know they are dealing directly with the people who can make decisions.

Whatever It Takes

slide38

Story CityEconomic Development Corporation

Have a little fun!

Whatever It Takes

slide39

Story CityEconomic Development Corporation

Senator Rich OliveNorsemen Realtyrich@norsemenrealty.com(515) 733-2427

Mark JacksonCity Administratorsccadmin@iowatelecom.net(515) 733-2121

www.storycity.net

Whatever It Takes