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The Largest eTextbook Store on the Internet. Safari Books LLC. SafariX is part of Safari Books LLC, a joint venture between Pearson Technology Group and O’Reilly Media, Inc—two of the largest computer publishers in the world.

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safari books llc
Safari Books LLC
  • SafariX is part of Safari Books LLC, a joint venture between Pearson Technology Group and O’Reilly Media, Inc—two of the largest computer publishers in the world.
  • Safari Books publishes eReference libraries for IT professionals, help desk professionals, and general knowledge workers.
  • SafariX eTextbooks Online, launched in Jan of ‘05 is the fourth in the Safari Books family of products.
  • Students subscribe to required or recommended college textbooks at up to half off the cost of print.
  • SafariX is a multi publisher initiative where any publisher of Higher Ed content can contribute content and set their own offer terms.
technology
Technology
  • Developed by publishers to enable new business models for academic and mass market content.
  • Built on XML standards enabling the widest array of applications and syndication while protecting IP.
  • Phase 1: simple offer (e.g. whole textbook) to build the internal processes necessary for version control, royalties, conversion, permission clearance, edition management, and metadata management.
  • Phase 2 & beyond: user experience, integration with other types of learning objects, etc. to enable an integrated, holistic learning experience for students.
key features phase 1
Key Features: Phase 1
  • Over 800 live titles with more added every day
  • Direct to student offer: eTextbooks save students as much as half off the cost of print textbooks.
  • eTextbooks let students annotate and book mark pages
  • Users can print by section up to the entire text
  • Access anytime, anywhere there’s an Internet connection
  • No plug ins or downloads required
benefits to students
Benefits to Students
  • Students can stretch limited textbook dollars
  • No more lugging heavy book bags.
  • Convenience; study whenever, wherever. No need to go back to the dorm, locker or home for books.
  • Print pages for offline study & review.
safarix survey results to date
SafariX Survey Results to Date
  • Most sales come from:
    • Instructor recommendation
    • Search engines
  • Two-thirds of purchases driven by price
  • Appeals to the mobile student
    • distance learning programs where textbooks are hard to acquire military students or those studying abroad.
  • 86% of users extremely satisfied or satisfied
  • 81% likely to repurchase
  • Students want both print and electronic
  • Customer service issues low as no downloads, no plug ins and no special hardware required…
6 12 months future growth
6-12 Months Future Growth
  • Standardize platform for all publishers so students have single access point for all digital products.
  • Expand to include print products, access codes, “services” like tutoring, etc.
  • Further integration with publisher’s sales automation systems for digital sampling and desk copy review.
  • Portal implementation for schools to direct students on financial aid.
  • B-to-B implementation for schools that bundle textbook cost with tuition.