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Press Releases Free, Easy & Effective. Target who you want to reach and send it to the appropriate media Daily newspaper Specialty publications – shoppers, pet-news, parenting magazine, etc. Radio stations with news rooms Local television stations CANNOT BE AN AD… MUST BE NEWS!.

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press releases free easy effective
Press Releases Free, Easy & Effective
  • Target who you want to reach and send it to the appropriate media
    • Daily newspaper
    • Specialty publications – shoppers, pet-news, parenting magazine, etc.
    • Radio stations with news rooms
    • Local television stations
    • CANNOT BE AN AD…

MUST BE NEWS!

Made In Alaska Workshops 2005

alaska media directory
Alaska Media Directory
  • Can buy or find in the library
    • In Anchorage 338-7288 or [email protected] Cost is $88 + $8.95 S&H…Harry Walker
    • Made In Alaska will help permit holders send press releases by email

Made In Alaska Workshops 2005

press releases
Press Releases
  • Allow lots of lead time…press releases often fill “white space”
  • Make it easy to read, check grammar, use simple font, check speling
  • Keep it short, use one side

of the paper, try to keep it

to one page

Made In Alaska Workshops 2005

release essentials
Release Essentials!
  • Company name
  • Contact information – Twice if possible
  • Date of release
  • Headline
  • Include good quality photo, slides or jpeg files when possible
  • Include your website address

Made In Alaska Workshops 2005

opening paragraph
Opening Paragraph
  • Real “BANGER” of a opening paragraph needed…include…
    • Who, what, why, where, when & why then follow up in next paragraph (s) with details.
    • What??? makes you stand out
  • Don’t write the story…the reporter wants to do that

Made In Alaska Workshops 2005

press conference
Press Conference
  • Only works if you have a “hook”, something BIG,

something different, something worthy of a headline in the targeted section of the paper or news report

  • Need a press kit
  • Need right timing

Made In Alaska Workshops 2005

press kits
Press Kits
  • Include
    • Press releases
    • News clippings
    • Awards
    • Important endorsements
    • Photographs, slides, jpeg files
    • Video tapes, CD ROMs
    • Samples

Made In Alaska Workshops 2005

workshops
Workshops
  • YOU are the expert in your field and a workshop establishes this
  • Very inexpensive to put on
    • Room (often donated)
    • Beverages & snacks
    • Materials -- can charge $
    • Your time – be prepared
  • They work…

you're here today!

Made In Alaska Workshops 2005

ceremonial events
Ceremonial Events
  • Aligns you with something good, something noteworthy, something newsworthy…

This is Good!

  • Eagle release, dedication of new building, awards, anything with kids or seniors or pets

Made In Alaska Workshops 2005

promotions
Promotions
  • Contests, stunts (well thought-out)…funny drawing or ice cream sculpture of governor or local officials bring big crowds and often the press.
  • Safety first, humor second
  • Helping local kids group is always a bonus that assures turnout

Made In Alaska Workshops 2005

sponsorships
Sponsorships
  • Tie your company with a popular event for BIG exposure
    • Little league sports, hockey arena
    • “Causes” – Cancer, homeless, tree-hugging, victims rights, save the ?? – really helps if you believe in the “cause”
    • Events, shows, markets, etc.
      • Be wary of radio campaigns and “free events for kids” and other unknown “causes” that use telemarketing to sell tickets or gain donations

Made In Alaska Workshops 2005

cross promotions
Cross Promotions
  • Team up to make a better package…
    • Soap & baskets & embroidered items on sale together
    • Ice cream with root beer
    • City, state or regional catalogue of Made In Alaska products
    • Made In Alaska LOGO = BEST

Made In Alaska Workshops 2005

newsletters
Newsletters
  • Printed and/or emailed
  • Inexpensive if done on home computer, by you or a talented kid
  • Always give an “opt out”
  • Introduce new products to old friends
  • Let customers know where to find you

Made In Alaska Workshops 2005

telephone email
Telephone, Email
  • Nothing is more personal and inviting than a phone call from you to a good customer

“Hi Marge, just want you to know I’ll be in town next Saturday at the Craft’s Fair and have a bunch of new items in my line.”

Made In Alaska Workshops 2005

recognize loyalty
Recognize Loyalty
  • Offer early entry to shows to your best and most loyal customers
  • How about a good customers discount or coupon for free gift
  • Thank you cards are effective

Make them feel special…

they are!

Made In Alaska Workshops 2005

slide16
JOIN
  • Networking is essential
  • Join local groups and participate
    • Chambers, Visitors Bureaus
    • Rotary, Lions, Boys & Girls Club
  • Link to their web sites

Try to MEET PEOPLE! every day

Made In Alaska Workshops 2005

be ready to sell
Be Ready To Sell
  • Be prepared for prompt follow-up to inquiries and interest shown in your company
    • Answer calls within the day
    • Have a price list available
    • Be ready to deliver what you promise…every time
    • Don’t miss an opportunity

Made In Alaska Workshops 2005

public relations
Public Relations
  • Do it everyday
  • It defines who you are in your community to the public
  • It makes business easy with FRIENDS who know and trust you

Made In Alaska Workshops 2005

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