michelob ultra fruit retailer presentation l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Michelob ULTRA Fruit Retailer Presentation PowerPoint Presentation
Download Presentation
Michelob ULTRA Fruit Retailer Presentation

Loading in 2 Seconds...

play fullscreen
1 / 8

Michelob ULTRA Fruit Retailer Presentation - PowerPoint PPT Presentation


  • 380 Views
  • Uploaded on

Michelob ULTRA Fruit Retailer Presentation ULTRA Fruit Overview Today ’ s consumers value: Variety in beverage choices Active lifestyle Innovation Michelob ULTRA Fruit delivers on both 107 calories / 6 carbohydrates Added benefit of exotic fruit flavors Three ULTRA refreshing flavors

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Michelob ULTRA Fruit Retailer Presentation' - oshin


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
ultra fruit overview
ULTRA Fruit Overview
  • Today’s consumers value:
    • Variety in beverage choices
    • Active lifestyle
    • Innovation
  • Michelob ULTRA Fruit delivers on both
    • 107 calories / 6 carbohydrates
    • Added benefit of exotic fruit flavors
  • Three ULTRA refreshing flavors

Pomegranate Raspberry

    • Notable berry aroma with a hint of pomegranate

Lime Cactus

    • Exotic, fruity aroma with a hint of lime

Tuscan Orange Grapefruit

    • Taste of fresh orange with a slight grapefruit finish
  • Two convenient packages
    • 6-pack 12 fluid ounce bottles for each flavor
    • 12-pack Variety Pack
why ultra fruit

Case Sales – Total U.S. Supermarkets

Why ULTRA Fruit
  • All three ULTRA Fruit flavors are in the Top 10 New Beer Brands
    • An impressive accomplishment with distribution less than 25%
  • The popularity of fruit-flavored beers continues to increase
    • 2007 fruit-flavored beer sales exceed $45mm, up over 72% over ’06
    • Dollar sales continue to increase for fruit-flavored beers despite an 8% decline in the number of products available

Source: IRI InfoScan, Total U.S. Food

YTD Ending 12/30/07

strong beer variety pack performance also continues

2007 beer variety pack sales exceeded $40 MILLION

Strong growth continues for third consecutive year

Strong Beer Variety Pack Performance Also Continues…

Beer Variety Pack Sales

Supermarket Channel

+16%

+53%

+133%

Dollar Sales (Millions)

Source: IRI InfoScan - Total US Food Full year data ending 12/30/07

media plan

Media Focused in

May/June Timeframe

$8,000,000

Media Plan
6 pack upc s

Item # 40676

6-Pack UPC’s

Item # 40776

Item # 40576