www.clientswebsitecompany.com WEBSITE ARE THE EXTENSION OF YOUR BUSINESS NOT A NIGHTMARE Goals for your Business and Website BUSINESS GOALS – 1 YEAR, 5 YEARS INCREASE REVENUE INCREASE BRANDING BE UNIQUE You website should aim towards the same goals. Does it? Who is your
WEBSITE ARE THE EXTENSION OF YOUR BUSINESS
NOT A NIGHTMARE
Business and Website
Refer to the specifics of a particular user in a specific circumstance.
Keywords are what a person would type in a search engine such as Google or Yahoo.
#1 Mistake – owners don’t think like their clients and choose the wrong keywords. You must speak like your clients.
#2 Mistake – Keywords are not important in the Meta Tags. They are very important in the content.
Find most commonly used keywords.
Learn what competitors are using for keywords.
http://www.keywordspy.com (limited trial)
http://www.ranks.nl/tools/spider.html Great to test keyword density – the cloud is a good visual of words. If the keywords you chose to have greater density isn’t then you know to go back to your content and make changes.
Step 1. Open up a spreadsheet label 6 columns
Open up https://adwords.google.com/select/KeywordToolExternal
Find out globally what you are up against for competition
Identify competition that uses the same exact phrase as you type in the google search bar: allinanchor: then your search phrase
Compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.
Monthly searches squared, divided by Raw competitiveness.
Or Columns B2/C
Example: austin limousine service
Monthly searches squared is 880 x 880= 774,000
Divided by 14200000=.054
The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top.
Takes into account the keywords popularity and the competition surrounding it.
Monthly searches squared, divided by Direct Competition.
Or columns B2 / D
880 x 880=774,400 /1,050,000=.7375
Means: the higher the KOI the better the keyword since they are very popular but have less competition.
The title for each page should be unique
The title is located <head> section of the HTML code for the site. It is what you see at the top of the browser.
The title should contain 2-3 keywords.
10 – 64 characters in length, Google ignores anything over 100.
Description Meta Tag contains at least both the primary and secondary keywords.
Place most important keywords in the first part. Total length including spaces should not exceed 149 characters.
Write the description tag for humans to read. Each page relevant to the information use words such as free, on sale if possible.
Have a URL –Domain Name that contains at least 1 keyword.
Susiesmay.com does not contain keywords if Susie sells flowers. Instead Susiesflowers.com would have at least 1 keyword.
Though not used by many search engines, it is necessary to add an Meta tag for them.
General rule: 4 -8, make them phrases instead of single words, and separate with commas. Place them at least once in the content
Example: bassets hounds for sale, dogs for sale in bastrop tx, puppies for sale in bastrop tx,
Informative Headings <h1> </h1> tags
H1 tags are the larger font same as if you were creating an outline. I. II.
Should be relevant and contain keywords
Alt tags are given to images. They should be descriptive giving meaning to the image. Search engines can not read images.
Do not consider this a means to overload with keywords – the result could trigger spam filters.
Alt tags were designed to offer non visual users a means of ‘picturing the image’ when read.
As a Meta Tag<meta name="robots" content="INDEX, FOLLOW"/>
so crawlers can index (read your site)
World Wide Web Consortium aka W3C
Validates the coding of a site, it does not check for broken links, but invalid code syntaxes. These can cause the bots to slow down or even abort the indexing process.
W3c sets the coding standards for the industry
Validate your site W3C
This is a very intense testing process. A simple quick process is to rate the site. This link will open a pdf check list for each important element of a website
Rate your site
There are two types of site maps – the one that the search engines are looking for, and the one that the users are looking for.
To help with validations is to know if your links are working. Take the Broken Link Test
This test will look at the entire site for multitudes of elements. Grade My Site
Speed Test This will give a comparison to other sites. You can load multiple pages to test the different pages. Test My Speed another tester – more intense
Best source Google Analytics
Google analytics will give you more information than you need, it will tell you how your site is being found, where it is being found from, how long visitors stay,
what page they go to, etc. If you are using adwords it will track the activity from
the campaigns as well
Marketing on line – ways to increase traffic
Networking - referrals
Printed ads – newspaper, magazines, trade journals, phone books
Other advertising – billboards, Magnetic signs, vehicle packaging, direct mailing, business cards
Sponsor events, volunteer for events, become active in an organization – Rotary, DBA, BNG, Etc.
Almost any on line web building program will work to some extent.
Yahoo for small businesses
Go Daddy – Website Tonight
Cautions: limited creativity, limited size shopping carts, Monthly fees in addition to hosting and domain fees.
A website needs time to be active. The older sites that are updated and have regular changes made will out rank other sites.
The one factor unchangeable