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Home Security RED Express. Prepared for:. May 2008. Job No: 15008. Must be included for any published extract.

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Home security red express

Home SecurityRED Express

Prepared for:

May 2008

Job No: 15008


Must be included for any published extract

  • RED C interviewed a random sample of 1005 adults aged 18+ years old from 19th – 21st May. Interviews were conducted by telephone across the country and the results weighted to the profile of all adults aged 18+.

  • The margin of error on the sample size of 1005 +/- 3.2%.

  • Information in this report can be republished if sourced correctly and prior agreement from RED C is sought.


Notations Used

  • * = Very small base = Results should be treated with caution and provide directional information only.

  • = above average

  • = below average


Sample Profile

(Base: All Adults18+ - 1,005)

SOCIAL

CLASS

%

DEPENDENT

CHILDREN

%

REGION

%

SEX

%

AGE

%

18-24

AB

Dublin

Yes

25-34

Male

C1

Rest of

Leinster

35-44

C2

45-54

Munster

No

Female

DE

55-64

Conn./

Ulster

65+

F


Those aged 18-34 appear least likely to trust their neighbours with house keys / alarm code while those aged 45-54 are more likely to trust their neighbours with these.

(Base: All adults 18+ - 1005 )

Relationship with neighbours in regards house keys & house alarms

Who are more likely to say this?

% Yes

(all adults 18+ 1005)

While I know my neighbours, I prefer to leave my keys and/or house alarm code with a friend/family

  • Those aged 25-34 (86%)

  • Munster Residents (81%)

  • Co-habiting couples (85%)

75

  • Those aged 45-54 (41%)

  • Those aged 65+ (47%)

  • Dublin Residents (42%)

  • Retired Persons (45%)

At least one of my neighbours has a set of keys to my home

35

At least one of my neighbours has the code to my alarm

  • Those aged 45-54 (29%)

  • Dublin Residents (29%)

  • Housewives (29%)

22

I do no trust my neighbour to leave my house keys or give them my house alarm code

30

  • 25-34 year olds (40%)

  • Non-nationals (40%)

Q.1 Some people trust their neighbours with their house keys / and or alarm codes. Which of the following describes your relationship with your neighbours in this regard.


Those aged over 55 are least likely to have an alarm in their homes.

(Base: All Adults 18+ 1005)

Incidence of having House Alarm

No

Who are More likely to have an alarm:

18-24 year olds (86%)

Those in higher social grades (86%)

Dublin residents (86%)

Who are Less likely to have an alarm:

71% of those aged 55+ have an alarm in their home.

63% of those from a farming background have house alarms

Yes

(Q.1)


Just 9% of Irish adults tell their neighbours they are going away for one day but rises to just under 1 in 3 (30%) when they are going away for up to one week.

(Base: All Adults 18+ 1005)

Measures / Precautions taken when leaving house unattended

For 1 day

%

Up to 1 week

%

Lock door behind you

53

Lock all windows

52

Tell neighbours you are going away

30

Tell alarm company you are going away

16

Have somebody mind the house

15

Other 2% Mentions

Set alarm

13

Indoor lights on timers

Hide Valuables – cash / jewellery

Ask friend to feed / look after pets

Leave on TV / Radio

Secure Gates

Have sensor lights outside

Switch off water / gas

We have a guard dog

12

Ask family member to collect post

12

Lock bedroom doors

11

Leave a light on in your house

9

Unplug all electrical appliances

7

Ask family member to put out bin

7

Ask neighbours to collect post

5

Tell family / friends

3

Ask neighbour to put out bin

3

Leave spare key outside/under pot

3

13% of all adults do not take any precautions when going away up to one week

Do not take any precautions

(Q.3)

Q.2 What measures or precautions, if any, do you take when leaving your house unattended for 1 day, 1 week.

All other mentions 1% or less


Older persons over the age of 45 are more likely to tell neighbours they are going away

(Base: All Adults 18+ 1005)

Top measures / precautions taken when leaving home unattended up to 1 week

Who are more likely to say this?

Who are less likely to say this?

53%

Lock the doors behind you

  • Housewives (67%)

  • Students (71%)

  • Those in farming community (39%)

  • Non-nationals (36%)

52%

  • Females (59%)

  • 18-24 year olds (62%)

  • Students (64%)

Lock all windows

  • Those aged 45+ (40%)

  • Retired persons (49%)

  • Widowed / Divorced / Separated (41%)

30%

Tell neighbours you are going away

Notify alarm company you are going away

15%

  • Those aged 35-54 (21%)

  • Housewives (25%)

  • Widowed / Divorced / Separated (21%)

Have somebody mind the house

15%

(Q.1)


Summary & Conclusions neighbours they are going away

  • 1 in 3 Irish adults aged 18+ (35%) have given a set of keys to their neighbours with 1 in 5 (22%) giving their house alarm code to their neighbours.

  • Those aged 45-54 are more likely to trust their neighbours with keys / alarm codes with Dublin residents also among those to be most trustworthy of their neighbours.

  • Despite this however, 3 in 4 (75%) cite that while they know their neighbour, they would prefer to leave keys / alarm codes with friend / family.

  • Overall, just under 1 in 3 (30%) state they do not trust their neighbours with house keys / alarm codes. Those aged 25-34 and those originally from outside Ireland are most likely not to trust their neighbours.

  • In terms of having a house alarm in homes, 81% of all Irish adults aged 18+ cite ownership of a house alarm. This is slightly biased towards Dublin residents (86%), those in higher social grades (86%) and younger adults (86%). Adults aged over 55 are least likely to have a house alarm.

  • The most common measures taken when leaving home unattended is locking the door behind you and locking all windows. Following this, 1 in 3 (30%) Irish adults tell their neighbours they are going away if they are going for up to one week. Just 1 in 10 (9%) would tell neighbours they were going away for one day only.

  • Those aged over 45 are more likely to tell neighbours they are going away.