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E-Commerce Business Models . Some parting words on models Is it true that there is nothing new under the sun?. “The Truth about Internet Business Models: In the end, an e-business is just another business. “. מסחר אלקטרוני. Is it electronic mail? Is it electronic data interchange (EDI)?

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e commerce business models

E-Commerce Business Models

Some parting words on models

Is it true that there is nothing new under the sun?

“The Truth about Internet Business Models: In the end, an e-business is just another business. “

slide3
מסחר אלקטרוני

Prof. Sheizaf RafaeliE-Commerce

slide4
Is it electronic mail?
  • Is it electronic data interchange (EDI)?
  • Is it video on demand?
  • Is it home shopping?
  • Is it home banking? Or online personal financial information management?
  • Is it electronic publishing?
  • Is it interactive advertising and marketing?
  • Is it a new methodology that shows how to implement re-engineering and total quality

Prof. Sheizaf RafaeliE-Commerce

1 b2c
1 B2C
  • Seller:
  • Digital Data &Documents
  • Multimedia Content
  • Programs
  • Collateral Information

Information Flow

  • Consumer:
  • DigitalProducts
  • Services
  • Information

Online

Transactions

Payment Flow

Prof. Sheizaf RafaeliE-Commerce

2 b2b
2 B2B
  • Organization:
  • Purchase Orders
  • Inventory Info.
  • Production Schedules
  • Product Info.
  • Collateral Information

Information Flow

  • Organization:
  • Purchase Orders
  • Inventory Info.
  • Production Schedules
  • Product Info.
  • Collateral Information

Online

Transactions

Settlement

Prof. Sheizaf RafaeliE-Commerce

web model types
Web Model Types:
  • .. Brokerage
  • .. Advertising
  • .. Infomediary
  • .. Merchant
  • .. Manufacturer
  • .. Affiliate
  • .. Community
  • .. Subscription
  • .. Utility

Michael Rappa’s resource:

http://ecommerce.ncsu.edu/business_models.html

Prof. Sheizaf RafaeliE-Commerce

slide9

Based on: B2B E-Commerce Hubs:

Towards a Taxonomy of Business Models, Mohanbir Sawhney and Steven Kaplan.http://gsbwww.uchicago.edu/fac/steven.kaplan/research/taxonomy.pdf

Prof. Sheizaf RafaeliE-Commerce

slide11

Based on: B2B E-Commerce Hubs:

Towards a Taxonomy of Business Models, Mohanbir Sawhney and Steven Kaplan.http://gsbwww.uchicago.edu/fac/steven.kaplan/research/taxonomy.pdf

Prof. Sheizaf RafaeliE-Commerce

3 disintermediation infomediation
3 Disintermediation - Infomediation
  • Producers:
  • Digital Data &Documents
  • Multimedia Content
  • Collateral Information
  • Customer Participation

Online

Production

Process

  • Consumers:
  • DigitalProducts
  • Services
  • Processed order

Intermediaries

Prof. Sheizaf RafaeliE-Commerce

slide13

Electronic Commerce: Strategies and Models for Business-to-Business Tradingby Paul Timmers, J. J. Timmers

Prof. Sheizaf RafaeliE-Commerce

slide15

Digital Darwinism : 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economyby Evan I. Schwartz

Prof. Sheizaf RafaeliE-Commerce

schwartz s strategies digital darwinism the great sorting
Brands that solve problems (compare Peapod, NetGrocer, Streamline, Yahoo)

Dynamic, fluctuating prices (auctions)

Affiliate marketing (non-pyramid multilevels)

Value bundling

Network production

Cybermediation

Real World integration

Schwartz’s Strategies:Digital Darwinism, The Great Sorting

Prof. Sheizaf RafaeliE-Commerce

shift happens
Shift Happens!
  • Shift happens! That’s why Yahoo doesn’t just react to but actively goes abut causing such shifts. As a result, Yahoo often seems as if it is a solution brand that is constantly in frantic search of new problems to solve.

Prof. Sheizaf RafaeliE-Commerce

shift happens 2
Shift Happens (2)!
  • It seems to be reinventing its brand every 90 days. Website directory, keyword search engine, personalized news service, virtual community with bulletin boards and chat, free e-mail service, series of city guides. Travel guide, personal finance center, Visa-sponsored e-shopping guide, building storefronts...

Prof. Sheizaf RafaeliE-Commerce

slide19

… and not doing too badly

Prof. Sheizaf RafaeliE-Commerce

slide20
Business Models for Electronic Marketshttp://www.electronicmarkets.org/netacademy/publications.nsf/all_pk/949/$file/v8n2_timmers.pdf?OpenElement&id=949
  • What’s your business model?http://www.eloquent.com/cgi/eloweb.dll?id=274-0
  • Intermediaries and CyberMediarieshttp://www.ascusc.org/jcmc/vol1/issue3/sarkar.html
  • Internet Business Model Patentshttp://www.jonesaskew.com/articles/99/s99modelpat.html
  • The B2B Boom – Business 2.0 9/99http://www.business2.com/index/0999/
  • The Journal of Computer-Mediated Communication (JCMC) http://www.ascusc.org/jcmc, http://jcmc.huji.ac.il

Prof. Sheizaf RafaeliE-Commerce