Communicating with the Tech Savvy Student of the New Academy Joe Habraken University of New England Biddeford, Maine
Net Generation • Born around the time that the PC was introduced • 20 percent began using computers between the ages of 5 and 8 • Virtually all Net Gen students were using computers by the time they were 16 to 18 years of age
It Isn’t Technology for the Net Gens Information technology communication tools aren't considered technology by Net Gens; "this younger generation views computers to be technology no more than their parents would the telephone" (Farmer, 2005).
How We Got Started: • Exploring options for integrating technology and new media into the business curriculum • Student PowerPoint projects were already being assigned in Business Communications, Intro to Business Computer Applications and Leadership. • Introduction to Web Design course provided an opportunity to explore how students used the Net and also look at their understanding of the Web as a marketing and information delivery platform.
Things We Already Had: • Business Department has a dedicated computer lab. • A Computer and Information Technology minor already offered by the Business Department • Discretionary funds from CAS Dean for new technology integration into curriculum.
The Next Step: Curriculum Design Questions • How do students relate to communication technologies? • Can “typical” student response platforms (such as papers and presentations) be replaced by new media projects? • Is technology integration into existing courses possible or must “special” courses be developed?
First Steps: • New Courses Designed : • Introduction to Digital Video and Audio • Fundamentals of Media • Writing for Digital and New Media • Existing Courses Ramped Up with New Technology (video and audio): • Introduction to Computer Applications • Introduction to Web Design
Recent Additions to Lab • Radio Broadcast Equipment • Production Workstation and Real Producer Software • Real Helix Server Software and Server Computer • Dedicated Video Editing Workstation • Increased RAM on Lab Computers
Hardware and Software • Panasonic Digital Video Camera • Lavaliere microphone • Firewire adapter for PC (IEEE 1394 adapter) • Additional RAM for PC • Digital Editing Software • Windows Movie Maker • Pinnacle Studio 9 • Adobe Premiere Pro • Cakewalk Home Studio (Audio) • Camtasia Studio (Screen Capture)
Does inexpensive technology work? • Consumer camera provides adequate video • Simpler the editing software the better • Windows Movie Maker or Pinnacle 9 Studio sufficient for editing of screen capture video and camera video. • Best format for delivery on PC network is Windows Media format • Files can also be streamed as Real Player files • MP3 files easily created using Home Studio and other open source audio recorders/editors.
Communication from the Faculty Side • Video Review Sessions • Podcasts • IM as alternative to traditional Office Hours • Class Blogs • Online Classes (via IM or other platform)
Communication from the Student Side • IM • Blogs • VBlogs • Personal Websites • Online Discussions
Offering New Media Specific Courses • Existing Communication Departments can add new courses related to new media technology • Business Departments can update marketing and business communication classes to embrace new media technology • Partnerships can be created between departments offering media courses and more “traditional” departments • New Minors can be created • New Majors can be created
Joe Habraken: Department of Business Administration University of New England Biddeford, ME Email: email@example.com Phone: 207-602-2781