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Chapter 14 Analysing Qualitative Data. Zina O’Leary. QDA. Qualitative Data Analysis (QDA) creates new understandings by exploring and interpreting complex data from: interviews group discussions observation journals archival documents, etc. without the aid of quantification.

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slide2
QDA
  • Qualitative Data Analysis (QDA) creates new understandings by exploring and interpreting complex data from:
    • interviews
    • group discussions
    • observation
    • journals
    • archival documents, etc.
  • without the aid of quantification.

Zina O’Leary (2009) The Essential Guide to Doing Your Research Project. London: Sage

slide3
QDA
  • In QDA, there is a reliance on words and images to draw out rich meaning.
  • Analysis should be approached as a critical, reflexive, and iterative process that cycles between data and an overarching research framework.

Zina O’Leary (2009) The Essential Guide to Doing Your Research Project. London: Sage

data management
Data Management
  • Managing qualitative data involves:
    • familiarizing yourself with appropriate software
    • developing a data management system
    • systematically organizing your data
    • making overarching notes
    • preparing transcriptions
    • and finally (if using QDA software) entering the data.

Zina O’Leary (2009) The Essential Guide to Doing Your Research Project. London: Sage

logic and methods
Logic and Methods
  • The methods and logic of QDA involve:
    • balancing creativity and focus while uncovering and discovering themes that run through the raw data.

Zina O’Leary (2009) The Essential Guide to Doing Your Research Project. London: Sage

logic and methods1
Logic and Methods
  • QDA involves:
  • identifying biases and noting impressions
  • reducing
  • organizing and coding
  • searching for patterns and interconnections
  • mapping and building themes
  • building and verifying theories and drawing conclusions.

Zina O’Leary (2009) The Essential Guide to Doing Your Research Project. London: Sage

funnelling towards meaning
Funnelling Towards Meaning

Zina O’Leary (2009) The Essential Guide to Doing Your Research Project. London: Sage

cycles of reasoning
Cycles of Reasoning
  • Qualitative data analysis often involves:
    • moving through cycles of inductive and deductive reasoning
    • thematic exploration (based on word, concepts, literary devises, and nonverbal cues)
    • and exploration of the interconnections among themes.

Zina O’Leary (2009) The Essential Guide to Doing Your Research Project. London: Sage

slide9
QDA
  • There are a number of paradigm/ discipline based strategies for QDA including:
    • overarching methodologies
    • content, discourse, narrative, and conversation analysis
    • semiotics
    • hermeneutics
    • and grounded theory.
  • Visual analysis intersects with all of these and reminds researchers of the importance of images.

Zina O’Leary (2009) The Essential Guide to Doing Your Research Project. London: Sage

qda presentation
QDA Presentation

Effective presentation of qualitative data can be a real challenge.

You will need to have a clear storyline, and selectively use words and/or images to give weight to your story.

Zina O’Leary (2009) The Essential Guide to Doing Your Research Project. London: Sage