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Caribbean and Intra-Caribbean Tourism Current Situation and Perspectives Mercedes Silva Sustainable Tourism Specialist C PowerPoint Presentation
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Caribbean and Intra-Caribbean Tourism Current Situation and Perspectives Mercedes Silva Sustainable Tourism Specialist Caribbean Tourism Organization 8 th Meeting of the Special Committee on Sustainable Tourism of the Association of Caribbean States Port of Spain, April 4 th , 2002

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Caribbean and Intra-Caribbean Tourism

Current Situation and Perspectives

Mercedes Silva

Sustainable Tourism Specialist

Caribbean Tourism Organization

8th Meeting of the Special Committee on Sustainable Tourism of the

Association of Caribbean States

Port of Spain, April 4th, 2002

cto membership
CTO Membership

Caribbean Map

slide3

Caribbean Sub-regions

      • OECS Countries Dutch West Indies
      • Anguilla Aruba
      • Antigua & Barbuda* Bonaire
      • British Virgin Islands Curacao
      • Dominica* Saba
      • Grenada * St Eustatius
      • Montserrat* St Marteen
      • St Kitts and Nevis*
      • St. Lucia * French West Indies
      • St Vincent and the Grenadines* Guadeloupe
  • Martinique
  • Other CARICOMHispanic Caribbean
      • The Bahamas Cuba
      • Barbados Dominican Republic
      • Belize Cancun / Cozumel
      • Guyana Venezuela
      • Jamaica
      • Trinidad and Tobago US Caribbean
      • Haiti Puerto Rico
      • Suriname US Virgin Islands
  • Other Commonwealth Bermuda
  • Cayman Islands
  • Turks and Caicos Islands * CARICOM
economic benefits of tourism

Tourism Receipts US$ million

Montserrat 9.0

Netherlands Antilles 482.4

St. Kitts/Nevis 58.2

St Lucia 276.7

St. Vincent 75.3

Suriname 44.0

T & T 212.8

Turks & Caicos 238.0*

USVI 1,156.8

Puerto Rico 2,387.9

Venezuela 1,197.2

Cozumel 349.8

Cuba 1,857.0

Curacao 226.5

Dominica 47.2

Dominican Rep. 2,860.2

Grenada 70.2

Guadeloupe e400.2*

Guyana 59.0*

Haiti 54.0

Jamaica 1,333.0

Martinique 404.0*

Anguilla 56.6

Antigua & Barbuda 290.1

Aruba 638.0

Bahamas 1,814.0

Barbados 718.5

Belize 121.1

Bermuda 431.0

Bonaire 55.8

BVI 315.1

Cancun1,996.0

Cayman Is. 439.4*

Economic Benefits of Tourism

Caribbean received US$ 19.6 p billion in 2000 from Tourism

* 1999

employment in tourism industry
Employment in Tourism Industry

CTO conservatively estimates that more than 900 thousand persons are directly or indirectly employed in the tourism industry.

importance of tourism to caribbean economies
Importance of Tourism to Caribbean Economies

Visitor Expenditure as a Percentage of GDP

Anguilla - 75%

Cayman Islands - 60%

St. Lucia - 55%

Antigua & Barbuda - 49%

Aruba - 41%

Barbados - 36%

St. Kitts & Nevis - 31%

Grenada - 28%

St. Vincent & G’dines - 28%

Jamaica - 25%

slide9

International & Caribbean Tourist Arrivals

  • Growth Performance 1987-2000

CARIBBEAN

WORLD

slide10

International & Caribbean Cruise Bed Days

  • Growth Performance 1991-2000

Mediterranean

World

Caribbean

challenges to caribbean tourism
Challenges to Caribbean Tourism
  • Diminished economic growth in many of our source market
  • Reduced profitability of airlines
  • More countries seriously adopting tourism as a viable development option
  • Increased leisure travel options within our major markets
  • Changing Consumer Patterns
  • Changing distribution systems
challenges after september 11th
Challenges After September 11th
  • Safety and security the primary concern of travelers both in terms of Air travel and safety at the destination
  • Shorter booking window, reduced from three months to as much as four weeks
  • Economic downturn..increased un-employment
growing competition product
Growing Competition - Product
  • Higher levels of service outside Caribbean
  • Freer cross-border travel (notably Europe)
  • Huge growth in cruise ship inventory and cruising destination
  • Better scheduled airlift to other regions
  • Lack of investment and innovation in product development in the region
slide19

The intra-regional travel market

Maximizing the Potential

slide20

21.1 million Stay-Over Arrivals in 2000

10.2 million visitors from the U.S.

5.0 million visitors from Europe

1.5 million visitors from the Caribbean

1.2 million visitors from Canada

Overview of Intra-regional Travel

slide21

Top five destinations 2000

Cuba – 161.7 thousand

Trinidad and Tobago – 114.2 thousand

Barbados – 87.4 thousand

Dominican Republic – 129.9 thousand

Puerto Rico – 153.3 thousand

Travel Patterns

slide22

Historical ties

Regional groupings

Language

Air lift

Circuits of Travel

slide23

Leisure

Shopping

Sports

Social/cultural

Personal business

Visiting Friends and Relatives

Purpose of intra-regional travel

slide24

Medical

Education

Business

Purpose of travel cont’d

slide25

Competitive issues affecting the Caribbean

Extra-regional

travel

Relative difficulty

of air access

slide26

Competitive issues cont’d

High cost of transport

and accommodation

Lack of

knowledge/awareness

slide27

Stakeholder roles

National tourism organisations

Travel agents

Accommodation sector

Airlines

Ideas for pro-active marketing

slide28

Fairs and exhibitions

Sales missions

Media relations

Special interest/niche markets

Advertising

Direct marketing

Travel trade

Collateral material

In-flight

Marketing strategies

slide29

Commitment

Marketing

Resources

Product development

Information

Market research

Demand

The way forward

slide30

Awareness

Marketing

Measurement

Product development

CTO’S Intra-regional travel project

towards the future
Towards the Future
  • The Caribbean is perceived as a safe destination in comparison to its major competitors in the middle east and Asia.
  • Declines in September estimated at 19% are leveling off and showing positive signals of recovery.
  • Preliminary estimates suggest that arrivals to the region in 2001, declined by 2% compared to 2000
  • Efforts being made towards Sustainable tourism initiatives inclusive of improved product & human resource development
  • Greater effort in marketing & research
projected growth in world caribbean tourism
Projected Growth inWorld & Caribbean Tourism

millions

ave. annual 1995 2000 2010 % ch.

Caribbean 14.7 20.3 28.4 4.6

World 567.0 698.8 937.0 3.6

% share 2.6% 2.9% 3.0%

slide33

www.onecaribbean.org

www.doitcaribbean.com