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Introduction • EnPro 359 Spring 2004 began the task of opening an on-campus art gallery • As a continuing EnPro, we strove to build from this starting point. • Kemper Room Gallery, Paul V. Galvin Library • Art @ IIT: a not-for-profit organization • Funding • Location • Promotion
The Problem • Students want art on campus • Of 358 students surveyed: • 58% are “very interested” • 46% are “somewhat interested” • A new space for art is needed • Kemper Room only available for two semesters • Limited space • Few organizations specialize in art of technology
Our Solution • Creation of a permanent on-campus art gallery • Organization of art events on campus • Increase of art awareness at IIT • Distribution of information about art events around Chicago to IIT students and faculty
Customers • Primary target: current IIT students, faculty, staff, and alumni • Secondary target: members of the Chicago art community and students from other schools • As art @ IIT continues to grow, our target audience will expand outward
Customers Values Offered to Customers • Information about art and widening horizons • Amusement • Convenience • Opportunity for display and feedback • Increased school pride • Work experience • Increased awareness of art and of IIT
Sponsors Levels of Sponsorship • University-level • Possible continuation of current university sponsorship through the Office of the President • Alumni donations • Private: Local, Regional, National • Businesses hoping to increase art awareness • Grants ranging in value from $1- 80,000 • Public: Local, Regional, National • Government & nonprofit organizations devoted to endowment of arts • Grants ranging in value from $50 – 165,000
Artists • Artists specializing in Art of Technology • 3 calls for artists • Art of Technology Call • Faculty Art Call • Alumni Art Call • Possible student gallery • All parties involved will benefit the gallery
The Market • Primary market: students, faculty, and staff of IIT *http://oii.iit.edu/oii/facts/facts.shtml *http://www.iit.edu/admission/undergrad/Fast_Facts/index.html
Marketing Strategy • “Art of Technology” • Addresses the nature of the university • Defines a scope for gallery operation • Allows us to market events and activities effectively • Promotion • art.iit.edu • TechNews student newspaper • Mass student emails • The Tube, IIT’s web portal • Flyers and posters around campus
Competition • Competitors • Other university galleries • Small, independent Chicago galleries • Focus on “art of technology” gives our gallery a unique edge over competition
Financials • Anticipates gallery reopening in August 2005 in old HUB Faculty Lounge • Two budget categories: • Re-startup costs • Yearly ongoing expenses • (see Business Plan, pg. 12)
Path Forward • Current: Kemper Room, Galvin Library • Stage 1: Summer 2005 • 1A: Offices set up, call for artists • 1B: New location renovated • Stage 2: August 2005 • Gallery is marketed, yearly exhibitions planned, first exhibition of the year launches
Path Forward • Stage 3: Ongoing • Apply for grants, open new artist calls, facilitate workshops at IIT • Develop 5-year plan • Stage 4: Ongoing • Work with student groups, promote gallery through workshops, student exhibitions, etc.
Progress to Date • Team split up into 6 groups in order to support art @ IIT and awareness of art on campus: • Funding • Locations • Archiving • Research • Promotions • Website
Funding Group • Members • Krystle Lamprecht • Researched Grant Funding for continuation of art @ IIT gallery, which includes: • Searching the Foundation Center's online databases, searching over 1,400 grants for grants specifically catering to our mission. • Researching governmental agencies offering funding at the state and national level. • Compiling a list of grants including contact information, requirements, focus, amount, and deadlines.
Locations Group • Members • Itzi Velasquez • Dominic Garascia • Young Kim • Looked into possible locations for future art @ IIT gallery, which includes: • Photographed Machinery Hall’s 4th floor, the Faculty Lounge at the HUB, MTCC, and the 3410 building • Obtained .dwg files of the floor plans of both the HUB and Machinery Hall • Created cost analyses for best location: Faculty Lounge in the HUB
Archiving Group • Members • Dominic Garascia • Erika Klemm • Young Kim • Began compiling information on art located on IIT Main Campus for creation of a main database of IIT Main Campus art, which includes: • Creation of a form to document information on works of art. • Photographing and gathering information on art in focus areas • Creation of ‘walking tours’ of Paul V. Galvin Library art and outside artwork
Research Group • Members • Rupa Lakhani • Ami Shah • Swapna Viswanathan • Looked into art around Chicago, on other campuses, and promoting art at IIT itself, which includes: • Creating a comprehensive listing of art galleries and exhibitions in Chicago • Developing calendars including locations of exhibitions • Researched other university art galleries • Wrote an article for TechNews encouraging students to become excited about art
Promotions Group • Members • Elisa Watanabe • Krystle Lamprecht • Promoted the presence of art @ IIT on campus, including: • Two workshops: origami & cookie decorating • Articles for TechNews • Contacting three art publications: Gallery Guide, Illinois Arts Council, and Chicago Gallery News • Requesting links to art.iit.edu on IIT’s main web site
Website Group • Members • Jeremiah Bridges • Krystle Lamprecht • Created website in support of the efforts of Fall 2004 EnPRO 359 and art @ IIT. The website can be viewed at www.iit.edu/~enpro359
The Team In order to run a successful gallery, the following positions are needed • Director • Associate Director • Treasurer • Exhibition Designer
Risks • Risk 1: Unattractive Gallery • Solution: proper attention and time given to the project and the correct start-up capital • Risk 2: Student Apathy • Solution: through the “Art of Technology” theme along with continual marketing, interest is developed • Risk 3: Competition • Solution: our technology niche and location in an area lacking galleries • Risk 4: Income • Solution: grants and other donations can make it possible for the gallery to have free admission and maintain not-for-profit status
Summary • The success of this EnPro and of art @ IIT is apparent: • The opening of the Kemper Room art gallery • The archival of existing art on campus • Cost-analysis of new gallery location • Insight into requirements of running a university art gallery • List of possible sources of funding • Workshops and articles promoting art on campus • A website serving as an art portal for IIT
Summary • An on-campus art gallery greatly contributes to quality of life • In order to continue serving the IIT community, art @ IIT requires the following: • Continued financial and administrative support • A permanent physical location • Grant proposals • Continued cooperation of student groups