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art @ IIT – A Gallery for Exhibiting the Art of Technology EnPro 359 Introduction EnPro 359 Spring 2004 began the task of opening an on-campus art gallery As a continuing EnPro, we strove to build from this starting point. Kemper Room Gallery, Paul V. Galvin Library

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  • EnPro 359 Spring 2004 began the task of opening an on-campus art gallery
  • As a continuing EnPro, we strove to build from this starting point.
    • Kemper Room Gallery, Paul V. Galvin Library
    • Art @ IIT: a not-for-profit organization
      • Funding
      • Location
      • Promotion
the problem
The Problem
  • Students want art on campus
    • Of 358 students surveyed:
        • 58% are “very interested”
        • 46% are “somewhat interested”
  • A new space for art is needed
    • Kemper Room only available for two semesters
    • Limited space
  • Few organizations specialize in art of technology
our solution
Our Solution
  • Creation of a permanent on-campus art gallery
  • Organization of art events on campus
  • Increase of art awareness at IIT
  • Distribution of information about art events around Chicago to IIT students and faculty
  • Primary target: current IIT students, faculty, staff, and alumni
  • Secondary target: members of the Chicago art community and students from other schools
  • As art @ IIT continues to grow, our target audience will expand outward

Values Offered to Customers

  • Information about art and widening horizons
  • Amusement
  • Convenience
  • Opportunity for display and feedback
  • Increased school pride
  • Work experience
  • Increased awareness of art and of IIT

Levels of Sponsorship

  • University-level
    • Possible continuation of current university sponsorship through the Office of the President
    • Alumni donations
  • Private: Local, Regional, National
    • Businesses hoping to increase art awareness
    • Grants ranging in value from $1- 80,000
  • Public: Local, Regional, National
    • Government & nonprofit organizations devoted to endowment of arts
    • Grants ranging in value from $50 – 165,000
  • Artists specializing in Art of Technology
  • 3 calls for artists
    • Art of Technology Call
    • Faculty Art Call
    • Alumni Art Call
  • Possible student gallery
  • All parties involved will benefit the gallery
the market
The Market
  • Primary market: students, faculty, and staff of IIT



marketing strategy
Marketing Strategy
  • “Art of Technology”
    • Addresses the nature of the university
    • Defines a scope for gallery operation
    • Allows us to market events and activities effectively
  • Promotion
    • TechNews student newspaper
    • Mass student emails
    • The Tube, IIT’s web portal
    • Flyers and posters around campus
  • Competitors
    • Other university galleries
    • Small, independent Chicago galleries
  • Focus on “art of technology” gives our gallery a unique edge over competition
  • Anticipates gallery reopening in August 2005 in old HUB Faculty Lounge
  • Two budget categories:
    • Re-startup costs
    • Yearly ongoing expenses
    • (see Business Plan, pg. 12)
path forward
Path Forward
  • Current: Kemper Room, Galvin Library
  • Stage 1: Summer 2005
      • 1A: Offices set up, call for artists
      • 1B: New location renovated
  • Stage 2: August 2005
      • Gallery is marketed, yearly exhibitions planned, first exhibition of the year launches
path forward14
Path Forward
  • Stage 3: Ongoing
      • Apply for grants, open new artist calls, facilitate workshops at IIT
      • Develop 5-year plan
  • Stage 4: Ongoing
      • Work with student groups, promote gallery through workshops, student exhibitions, etc.
progress to date
Progress to Date
  • Team split up into 6 groups in order to support art @ IIT and awareness of art on campus:
    • Funding
    • Locations
    • Archiving
    • Research
    • Promotions
    • Website
funding group
Funding Group
  • Members
    • Krystle Lamprecht
  • Researched Grant Funding for continuation of art @ IIT gallery, which includes:
    • Searching the Foundation Center's online databases, searching over 1,400 grants for grants specifically catering to our mission.
    • Researching governmental agencies offering funding at the state and national level.
    • Compiling a list of grants including contact information, requirements, focus, amount, and deadlines.
locations group
Locations Group
  • Members
    • Itzi Velasquez
    • Dominic Garascia
    • Young Kim
  • Looked into possible locations for future art @ IIT gallery, which includes:
    • Photographed Machinery Hall’s 4th floor, the Faculty Lounge at the HUB, MTCC, and the 3410 building
    • Obtained .dwg files of the floor plans of both the HUB and Machinery Hall
    • Created cost analyses for best location: Faculty Lounge in the HUB
archiving group
Archiving Group
  • Members
    • Dominic Garascia
    • Erika Klemm
    • Young Kim
  • Began compiling information on art located on IIT Main Campus for creation of a main database of IIT Main Campus art, which includes:
    • Creation of a form to document information on works of art.
    • Photographing and gathering information on art in focus areas
    • Creation of ‘walking tours’ of Paul V. Galvin Library art and outside artwork
research group
Research Group
  • Members
    • Rupa Lakhani
    • Ami Shah
    • Swapna Viswanathan
  • Looked into art around Chicago, on other campuses, and promoting art at IIT itself, which includes:
    • Creating a comprehensive listing of art galleries and exhibitions in Chicago
    • Developing calendars including locations of exhibitions
    • Researched other university art galleries
    • Wrote an article for TechNews encouraging students to become excited about art
promotions group
Promotions Group
  • Members
    • Elisa Watanabe
    • Krystle Lamprecht
  • Promoted the presence of art @ IIT on campus, including:
    • Two workshops: origami & cookie decorating
    • Articles for TechNews
    • Contacting three art publications: Gallery Guide, Illinois Arts Council, and Chicago Gallery News
    • Requesting links to on IIT’s main web site
website group
Website Group
  • Members
    • Jeremiah Bridges
    • Krystle Lamprecht
  • Created website in support of the efforts of Fall 2004 EnPRO 359 and art @ IIT. The website can be viewed at
the team
The Team

In order to run a successful gallery, the following positions are needed

  • Director
  • Associate Director
  • Treasurer
  • Exhibition Designer
  • Risk 1: Unattractive Gallery
    • Solution: proper attention and time given to the project and the correct start-up capital
  • Risk 2: Student Apathy
    • Solution: through the “Art of Technology” theme along with continual marketing, interest is developed
  • Risk 3: Competition
    • Solution: our technology niche and location in an area lacking galleries
  • Risk 4: Income
    • Solution: grants and other donations can make it possible for the gallery to have free admission and maintain not-for-profit status
  • The success of this EnPro and of art @ IIT is apparent:
    • The opening of the Kemper Room art gallery
    • The archival of existing art on campus
    • Cost-analysis of new gallery location
    • Insight into requirements of running a university art gallery
    • List of possible sources of funding
    • Workshops and articles promoting art on campus
    • A website serving as an art portal for IIT
  • An on-campus art gallery greatly contributes to quality of life
  • In order to continue serving the IIT community, art @ IIT requires the following:
    • Continued financial and administrative support
    • A permanent physical location
    • Grant proposals
    • Continued cooperation of student groups