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ANALYZING THE AUDIENCE. ANALYZING THE AUDIENCE. Good Speakers Are Audience Centered. ANALYZING THE AUDIENCE. Good Speakers Understand The Psychology Of Audiences . ANALYZING THE AUDIENCE. A Speaker’s Task Is To Make This Audience Want To Hear This Speech At This Time .

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ANALYZING THE AUDIENCE


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    Presentation Transcript
    1. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

    2. ANALYZING THE AUDIENCE • Good Speakers Are Audience Centered KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

    3. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • Good Speakers Understand The Psychology Of Audiences.

    4. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • A Speaker’s Task Is To Make This Audience Want To Hear This Speech At This Time.

    5. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • Auditory Perception Is Always Selective. • Everything A Speaker Says Is Filtered Through Each Audience Member’s Frame Of Reference.

    6. ANALYZING THE AUDIENCE • Every Speech Contains Two Messages: • Message Sent by Speaker • Message Received By The Audience KimAlyse Popkave, M.Ed., CMI, CPPC Instructor

    7. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • Audiences Are Egocentric • Pay Attention to Messages That Affect Them Directly • They Take The Approach: “Why Is This Important To Me?”

    8. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • Two Implications For Speakers: • Listeners will judge a speech based upon their knowledge & beliefs. • Speakers must relate their messages to an audience’s existing knowledge & beliefs

    9. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • Demographic Audience Analysis • Age • Gender • Racial, Ethnic, & Cultural Background • Religion • Group Membership

    10. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • Situational Audience Analysis • Size • Physical Setting • Disposition Toward The Topic • Disposition Toward The Speaker • Disposition Toward The Occasion

    11. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • Ways To Get Information: • Informal Inquiry • Ask The Person Who Hires You.

    12. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • Questionnaires • 3 Types of Questions: • Fixed-Alternative • Scale • Open-Ended

    13. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • Questionnaires • 4 Guidelines: • Plan Carefully • Use all 3 types of Questions • Should be Clear & unambiguous • Should Be relatively brief

    14. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • Use Audience Analysis Information To Adapt Speech To Audience During PreparationOf The Speech

    15. ANALYZING THE AUDIENCE KimAlyse Popkave, M.Ed., CMI, CPPC Instructor • A Good Speaker Adapts To The Audience During The Presentation