An Overview of Service-Dominant Logic. Faculty Presentation University of St. Gallen July 9, 2007 Stephen L. Vargo Shidler Distinguished Professor University of Hawai’i at Manoa. Related Work.
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University of St. Gallen
July 9, 2007
Stephen L. Vargo
Shidler Distinguished Professor
University of Hawai’i at Manoa
Value Proposition: There are alternative logics for understanding markets and marketing
Firms exist to make and sell goods
Value Co-creationService Exchange through Resource Integration and Value Co-creation
StakeholdersThe New Fractal Geometry ofService-System Exchange?
(Venkatesh, Penalosa, and Firat 2006)
Customers & Partners
to Create & Sustain
(Matter in Motion)
& Markets )
Through 1950 1950-2010 2010+