An Overview of Service-Dominant Logic. Faculty Presentation University of St. Gallen July 9, 2007 Stephen L. Vargo Shidler Distinguished Professor University of Hawai’i at Manoa. Related Work.
University of St. Gallen
July 9, 2007
Stephen L. Vargo
Shidler Distinguished Professor
University of Hawai’i at Manoa
Value Proposition: There are alternative logics for understanding markets and marketing
Firms exist to make and sell goods
Value Co-creationService Exchange through Resource Integration and Value Co-creation
StakeholdersThe New Fractal Geometry ofService-System Exchange?
(Venkatesh, Penalosa, and Firat 2006)
Customers & Partners
to Create & Sustain
(Matter in Motion)
& Markets )
Through 1950 1950-2010 2010+