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Advances in Technology for Treatment Providers Renee Menkova Agenda Opening statements Collaboration Web Marketing Social Media Closing statements Q & A About Me Professional: Director of Internet Strategy at Rasmussen since 2004

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Advances in Technology for Treatment Providers


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Presentation Transcript
agenda
Agenda
  • Opening statements
  • Collaboration
  • Web Marketing
  • Social Media
  • Closing statements
  • Q & A
about me
About Me

Professional:

  • Director of Internet Strategy at Rasmussen since 2004
  • Founding Board of Director, Programming, for doterati
  • Board of Directors, Small Business Advisory Board Council

Areas of Focus:

  • Search Engine Marketing
  • Social Media / Web 2.0
  • Search Engine Optimization
  • Pay Per Click
  • Paid Inclusion
  • Ad Networks
  • Multi-variant testing
about rasmussen college
About Rasmussen College
  • 17 Campuses and Online Programs
  • Online Internet Marketing degree
pop quiz
Pop Quiz
  • Who is here to learn how to collaborate online?
  • Who is here to learn how to drive new clients?
  • Who is here for another reason?
collaboration
Collaboration
  • Is there a need to collaborate?
  • What are the tools available to me?
  • What are the different ways to use the tools?
nings
Nings
  • Create your own social networking community.
  • Can be by invite only or open to the public.
  • Allows you to upload files, have discussions on current topics, and build a community.
for clients and for professional development
For Clients and for Professional Development

I clicked on the first community called TSN Recovery.

google docs google sites video
Google Docs, Google Sites &Video

Google Docs, Google Sites and Google Video

  • Web apps for documents, spreadsheets, presentations, sites and video improve collaboration.
  • Work together on documents, even in real-time, without the hassle of attachments.
  • Helps you securely share between Windows, Mac and Linux with coworkers and contacts.
  • Quickly build team sites and portals where everyone can contribute and learn.
do searches as if you were a client
Do Searches as if you were a Client
  • Request to be added to all websites that list Treatment Centers
web marketing
Web Marketing
  • Keyword Research
  • On-Page SEO
  • Off-Page SEO
  • Social Media
you have a site now what
You Have a Site – Now What?
  • Planning Your Online Marketing Campaign
    • Budget Allocation
      • % of Marketing Budget
      • Industry Standard – 15% growing to 25 – 30% in next five years.
    • Goals – Specific and Measurable
      • Increase Traffic? Increase Conversion?
    • Scope
      • Organic SEO, PPC, Redesign, etc…
    • Tracking and Analysis
      • Reporting Protocol (Analysis)
      • Off-site reporting (phone, walk-in, email)
on page seo
On-Page SEO

Page Title – #1 Factor, ensure relevancy, enticing

  • Meta Tags – declining factor
  • Quality Content – audience, original, interesting
  • Site Functionality – 404 Errors, Load Time, Good IP
  • Images / Alt Text
  • H1, H2, H3
  • Internal Linking
  • Language: HTML/CSS = Good Full Flash = Bad
off page seo link building
Off-Page SEO: Link Building
  • Asking
  • Buying: related sites, directories
    • http://www.seocompany.ca/directory/top-web-directories.html
  • Link Baiting: articles, videos, lists, white papers, press releases (submit to prweb), social media, wiki, Yahoo Answers, about.com, etc…
  • Link to all pages (not just the homepage)
  • Anchor Text – must vary
  • Site Authority and Relevancy
    • .Edu, .Gov, Popular Sites – News, blogs, wikipedia, etc…
  • Be Natural
seo tools
SEO Tools
  • Analysis: Google Analytics (Free), Click Tracks, Omniture
  • Web CEO – free version okay with one of the above tools! (www.webceo.com)
  • W3C Validator (www.w3c.org)
  • Internal Link Checking (www.dead-links.com)
  • Inbound Link Checking / Competitive Intelligence
    • Google ‘link:YourURLHere’
    • www.webconfs.com/anchor-text-analysis.php
business purpose of social media
Business Purpose of Social Media
  • Breaking through the clutter
  • Building relationships
  • One-on-one communications
  • Get feedback from customers
  • Opening the lines of communication
examples of social media sites
Examples of Social Media Sites
  • Twitter (microblogging)
  • Linkedin (professional)
  • Facebook (personal & professional uses)
  • Myspace (personal & some professional uses)
  • Digg News aggregator website
  • Google Alerts News feeds
what are your goals
What are your Goals?

Not all of your goals will have a monetary value.

  • What actions are customers taking as a result of reading or engaging with you?
  • Are customers telling you about their needs?
  • Are customers requesting to speak with someone from your company?
  • Are customers willing to provide testimonials and referrals to you? Will they become your ambassadors?

This information can be invaluable to your business!

where to start
Where to Start?
  • Listen to your employees and staff
  • Find out what people are saying about you
  • Find out where your customers go online
  • Ask your customers for recommendations
  • Identify goals
  • Set up metrics
  • Get started
  • Track progress
questions comments ideas
Questions, Comments, Ideas …

Also, feel free to email me your ideas and suggestions to Rmenkova@msn.comTwitter: www.twitter.com/renee_mLinkedin: www.linkedin/in/reneemenkovaOr call 407-618-5363