All Organic Mini Business Plan Company Description
All Organic sells a wide range of organic produce that comes from all around the world as well as supporting local organic farmers. Some of our dry products include pastas, crackers, cooking materials etc. We are working on a new product and that is providing organic coffee that comes in bulk grown in the mountains of Kenya.
Our target market is 20-40 year old females. We plan on reaching our target market at institutions such as “Curves,” an all woman workout facility. We intend to give promotional coupons to new members and put flyers in the facility as a monetarily conservative advertisement strategy.
Other competitors have a reputation for offering expensive organic products, where in most cases our target market cannot afford their products. By giving women between the ages of 20 and 40 an affordable organic option, All Organic will, in time, gain the competitive edge in this industry.
Since both of us are working full time we have decided to only hire 3 employees to cut start up costs, one floor manager and 2 sales associates and cashiers. The CFO, the CEO and the floor manager will partake in all the major decisions concerning the food, finance decisions, relations with the local farmers, and customer needs. The floor manager is included because as the founders, we will not always be able to be present on the floor and the manager will best know what the store needs by listening to customers communicate and being presnt during stores opening hours.