NABCA Administrators Conference October 26, 2007 Alcohol: New Products & New Problems Marlene Trestman Special Assistant to the Maryland Attorney General Role of State Attorneys General NAAG Youth Access to Alcohol Committee – started 2004
“[O]ur members have revised the standard for advertising placements … to require placements only where where the proportion of the audience above age 21 is reasonable expected to be 70% or higher. This standard reflects the demographics of the US population, in which approximately 70% of the public is age 21 or older.”
Statement of Jeff Becker, Beer Institute President, Committee on Health, Education, Labor and Pensions, Subcommittee on Substance Abuse and Mental Health Services, 9.30.2003
“The beauty of drinking caffeinated booze is that you’re always awake enough to drive!”
“Who’s up for staying out all night.”
“Say hello to an endless night of fun.”
“Stay around for every twist of the ride.”
“You can sleep when you’re 30.”
In California and Oregon
Point Blank Beverage Co.
Mix Master Beverage Co.
HARD WIRED (6.9%)
Hard Wired Brewing Co.
LIQUID CHARGE (6.9%)
LIQUID CORE (6.9%)
“Whether you are working a 9 to 5, pulling an all-nighter or just need a little extra help to keep you going…Liquid Core provides you that charge.”
“A new power source for the 21st century.” “The most powerful formula available.”