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Regional Economic Impact of Bremerhaven Tourism Initiative

Regional Economic Impact of Bremerhaven Tourism Initiative SEAPLANE Networking Event in Bremerhaven March 3 rd to 4 th , 2005 Walter Wehling. Economic Effects of Tourism in Bremerhaven. Tourism in Bremerhaven in Comparison with other German Cities Overnight Stays per 1.000 Habitants.

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Regional Economic Impact of Bremerhaven Tourism Initiative

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  1. Regional Economic Impact of Bremerhaven Tourism Initiative SEAPLANE Networking Event in Bremerhaven March 3rd to 4th, 2005 Walter Wehling

  2. Economic Effects of Tourism in Bremerhaven

  3. Tourism in Bremerhaven in Comparison with other German CitiesOvernight Stays per 1.000 Habitants

  4. Container Terminal Harbour for Automobiles Shipyard Columbus Cruise Term Zoo am Meer Klimahaus (House of Climate) City Auswandererhaus (House of Emigration) Schiffahrtsmuseum Shipyard Schaufenster Fischereihafen Subject Fish Maritime Trail Bremerhaven

  5. New Tourism-Projects and expected Visitors Actual Projects(realised and planed) Perspective Projects Project Expectd Visits per Year (in 1000) Project Expectd Visits per Year (in 1000) • Maritimer Trail Erlebbarkeit Häfen300 • Ostseite Neuer Hafen 200 • Schaufenster 2. BA 100 • Bremerhaven- Events 300 • Spitzensportangebote 100 1000 • Zoo am Meer 300 • „Seemeile“ (Klimahaus 600Mediterraneum 800Atlantic Hotel 100Erlebniswelt Auswanderung 200 usw.) 1700 • 2000

  6. Trip Type Segments / Spending Visits local from outside (Tourists) in the catchment area Vacationers(secondary market) Habitants (primery market) One-day Visit Overnight Stay outside private commercial Spending (€ per Tourist, per Day) 28 € 28 € 28 € 136 €

  7. Synergy Impacts Visitors (100) on business (75) private (25) Overnight stays (200) on business (150) private (50) Additional Overnight stays (49) on business: 1/3 visitor - 1 night (33) pivate: 2/3-1 (16)

  8. Regional Economic Impacts Average Spending Total Spending per day 3,0 million additional visitors 2,4 million one day trips 28 € 67,2 million € 100.000 primary direct overnight stays 55.000 synonymic overnight stays 155.000 additional overnight stays 136 € 21,1 million € 88,3 million € Employment effects 1.400 direct employees (workstations) 1.060 equivalant to the macroeconomic average of working time and wage-level (76 %) 318 induced employees (regional multiplier 1,3) 1.378 employees (total)

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