The10th Central AsianInternationalCleaning Industry ExhibitionPOST SHOW REPORT April 18-20, 2012 ROOM A, KORME EXHIBITION CENTREASTANA, KAZAKHSTAN Organised by:
Official Opening The exhibition was officially opened at 11:00 AM on April 18, in the lobby of KORME Exhibition Centre. The opening ceremony was attended by representatives from KAGIR Association, DAMU Entrepreneurship Development Fund, Astana City Administration, and ITECA LLP. • Advertising for Visitors • On April 18-20, several projects were carried outat the same time: • HOREX (Everything for Hotels, Restaurants and Supermarkets), InterFoodAstana (Food Industry), • FranchExpo (Franchising Exhibition and Conference), and • CleanExpo (Cleaning Industry). Visitors and exhibitors found this combination very convenient as all events share the same target audience and are related to small and medium business. • An advertising campaign was carried out to ensure effectiveness of CleanExpo 2012. • The following was used: • outdoor advertising: marqueein Kostanai, Ust-Kamenogorsk, Petropavlovsk, Karaganda and Pavlodar • radio advertising: Russkoye Radio (Karaganda, Pavlodar, Astana) • advertising in newspapers and specialisedmagazines of Kazakhstan and the CIS • advertising on web sites • a press conference on and the day before the exhibition opening to present the three projects • PR publications in specialisedmagazines after the exhibition • fax and e-mail campaigns 2 weeks before the exhibition, promo campaigns in supermarkets, • business centres, restaurants and bars of Astana • SMS invitations to the exhibition
Exhibitors: Visitors:Day 1 – 2,630 visitors.Day 2 – 2,060 visitors.Day 3 – 700 visitors.Total registered visitors: 5,390.
EXHIBITION AGENDA Workshop by Chistaya Polosa Group (Yekaterinburg): Partners from Russia. New Products and Opportunities.Yekaterina Ulyanova, Business Development Director, Vladimir Chimarov, Sales Manager. For the first time, CleanExpo Cleaning Industry Exhibition featured a contest: The Best Laundry Stain Remover and Desk Service 2012. The contest had 2 stages: a written test and receipt of an item. The contest jury consisting ofrepresentatives from the Central Asia Cleaning Association (CACA), a sponsor, and the Russian association of cleaning enterprises, evaluated contestants by speed, professionalism, and equipment. All contestants received certificates from the exhibition organiser ITECA LLP, and gifts from Aziya-Vyazma LLP. Contest Results: Kristall Laundry (Astana) took the 1st place in the Best Laundry Stain Remover and Desk Service 2012 Contestheld during CleanExpo Central Asia. The winner received a valuable award from KAZTEN and the CACA Cup.The contestants included the CACA member laundries:- DEN (Almaty)- Lavanda (Zhezkazgan)- Pyatnyshko (Almaty)- Kristall (Astana)
NIGHT RECEPTION The night reception was organisedon Day One at theRIXOS PRESIDENT HOTEL ASTANA. The reception agenda included award of the certificate to DAMU Entrepreneurship Development Fund for itsinvaluable contribution to organisationof the exhibition and conference.
MEDIA SUPPORT • Parad Otelei • Liniya Vkusa • Horeca, magazine (Russia) • ProFashion • ProFashion Kazakhstan • Horeca • Horeca, magazine • Restorany Astany • Nalogi i Finansy • Kapital.KZ, newspaper • Delovoi Kazakhstan, newspaper • Liter, newspaper • Skidki, advertising magazine • Info-Center, advertising magazine • Vitrina Goroda, advertising magazine • EuroBAK Association • Mir Kachestva, newspaper • Astana Directory 388888 • Inform-Vestweb sites • http://cateringconsulting.ru/ • http://paradeofhotels.ru/ • www.vkusov.net • www.new-hotel.ru • www.magazine.horeca.ru • www.newsline.kz • www.i-news.kz • www.nur.kz • www.Kupi-Franshizu.ru • www.mira.kz • www.profashion.ru
We will be happy to see you atCleanExpo Kazakhstan 2013 to be held simultaneously with the KAZBUILD 2013 CONSTRUCTION EXHIBITION / SEPTEMBER 2-5, 2013, Almaty, Kazakhstan. We look forward to seeing your company as an exhibitor in the nearest future.Visit www.cleanexpo.kz for updates