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Introduction to Mirror of America. September 6 th 2012. Mike Warner CEO and Founder. First in Class. Break through technology. AGENDA The Big Picture The pitch: MOA Metaverse The vision and experience: Mirror of America.

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mike warner ceo and founder

Mike WarnerCEO and Founder

first in class

First in Class.

Break through technology.

agenda the big picture the pitch moa metaverse the vision and experience mirror of america
AGENDA The Big Picture The pitch: MOA Metaverse The vision and experience: Mirror of America


“We are now at a point in time when the ability to receive, utilize, store, transform and transmit data, the lowest cognitive form, has expanded literally beyond comprehension.

Understanding and wisdom are largely forgotten as we are submersed in oceans of data and information.”

Dee Hock, Founder and CEO, Visa International



One out of five products ever produced by humanity have been produced in the last ten years of human history.

The unthinkable complexity of our current global human enterprise is predicated on an information technology revolution that powers increasing coordination within the even vaster and unimaginable lattice of minds, machines and models that span and manage our global economic systems. The Economist

big data hdmi mini cable
Big Data “HDMI mini cable”

“About 36,400,000 results (0.25 seconds)”



"Modern computers can process basic information much faster than any human brain. However, computers have yet to match the brain's remarkable ability to perceive and recognize patterns and make judgments.“

Gordon Fraser, Manager, CERN

big information
Big Information

“About 36,400,000 results (0.25conds)”






Application Space Time Lens Objects Relations Attributes

What the Retailer knows…Mondayand Tuesday are slow.$1M in revenue on $14K a month.Volume is key but barrier with big ticket.
how many people visited moa last month

What percent are browsers vs. buyers?

What is your revenue vs. price sq. ft. at MOA?

What percentage made it to the third level?

How many people are here now?

How many people visited MOA last month?

What are the correlation clusters?

Are products positioned in optimal location?

How many products are there in your store?

How can brick and mortar reclaim market share?

Is performance driven by MOA or my team?


One (not 36 million) results. All the data All the models All the viewsPositioned in larger model spacePosition on floorRelations between productsAnalytic positionCreate new view – NO PROGRAMMING

the pitch
The Pitch

An interactive, multi-user, data analytics oriented “Mall of America Metaverse.”

  • Initial Target Audience is MOA Key retailers
  • Explore, define and demonstrate “The Possible”
  • Generate Revenue with MOA SAAS offering.

Go live in Q4 2012


Start with a


data fed


domain model.

Enter a subset of data and export space to Google Earth..

Zoom in to click on

specific vessels in real-time.

Map results in geographic space.

  • Connect workspaces to Google Earth
  • Compare trends across different time and geographic scales
  • See patterns that might otherwise be lost in static snapshots.

Here corporate trade finance is compared to shipping stats.

A second import adds a model that shows relations for high correlation in branch/ATM revenue.

A third import let’s you add mobile and point of sales trends.


Multi-user, dynamic (historical to real-time) flow of revenue and customers.MOA/Q4D has dedicated DB for each client. Adds benchmarks and demographic data

where is everyone where are the problems multiple moa use cases
Where is everyone?Where are the problems?Multiple MOA use cases…
  • Security
  • Cleaning
  • Lounge management
virtual self and community themes
Virtual Self and Community Themes
  • Blogs
  • Fan sites
  • Content interaction
  • Content navigation
  • Content organization
  • Social media
  • Location data
  • Multiform factor
  • Media types
  • Decision pathways
  • Massively multi-user
physical space and form factors
Physical Space and Form Factors
  • Mobile Phone
  • iPad
  • Video displays
  • Interactive Walls
  • Tony Romas’ touch table
  • RFID
  • Sensors
  • Holographic displays
  • Multi-user Haptic interfaces
  • Bridging the big picture with the world around me
  • Text page
  • Tags
  • Video feeds
  • Swarm media
  • Ratings
  • Co-presence
  • Anonymous interest clusters
collaborative visual interactive knowledge empowers most daily activities
Collaborative visual interactive knowledge empowers most daily activities.

Fasteraccess to deeperinsights through an interface optimized for digital media (not paper).

  • Explore
  • Unfold networks, trends, and anomalies hidden in data.
  • Uncover unknown unknowns.
  • Model
  • Create easy to navigate models of complex systems.
  • Quick access to sophisticated results, from correlations to risk models.
  • Monitor
  • Define triggering events in all or any of your analytical spaces.
  • Get an alert and direct access to significant event spaces.
  • Analyze
  • Visually analyze multiple variables in a three dimensional space.
  • Apply and visualize statistical analysis and create scenarios on the fly.
  • Report
  • Easily generate a variety of output; from a static chart to a dynamic animation.
  • Publish findings online as portals to make data and insights easily accessible.
  • Manage
  • Integrate multiple data feeds, databases and spreadsheet sources.
  • Organize data in a way that is meaningful to you and experts.
super user quick install like itunes for knowledge
Super-User | quick install; like iTunes for knowledge

Navigate/Share insights

  • Super-user client (Java)
  • Cloud/data center schemas
  • Solid product ready for market

Build universes of insight.

  • Drag, drop, map & animate views
  • Pivot (reuse) entities and data
  • Fuse data from multiple sources

Page | 54

web foundation fast prototype to publish no programming
Web Foundation | Fast prototype to publish – no programming.

Publish universes of insight

Drag, drop, map & publish

Persistent position in larger model

Ad hoc interlinking of models

Page | 55

us total overview
US Total Overview

Feature Highlights

  • Create & display data aggregations
  • Compare 3+ variables in one view.
  • Animation reveals trends

Federated Data

  • Internal (ATM + Public Data)
  • Federal Reserve (examples)
    • Coincidence Economic Index
    • Employment
    • Non-Farm Payrolls
california county comps
California County Comps

Feature Highlights

  • Rotate 3D chart rooms
  • Drill down from higher scales
  • On demand insights

Federated Data

  • Internal (ATM + Public Data)
  • Federal Reserve (examples)
    • Demographic profiles
    • Income profiles
    • Share of market
statewide atm monitoring
Statewide ATM Monitoring
  • Feature Highlights
  • Different View Configurations
  • Dashboard Building
  • Federated Data
  • Internal (ATM + data)
  • Local demographics data

Export to display and animate in Google Earth