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Webinar: Business Intelligence 3.0: Social, Relevant, & Self-Service. James G. Kobielus, Senior Analyst. May 11, 2011. Only a small proportion of the actionable intelligence you will ever need is in data warehouses and marts. 1. Collaboration features are coming into the core

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webinar business intelligence 3 0 social relevant self service
Webinar:Business Intelligence 3.0: Social, Relevant, & Self-Service

James G. Kobielus, Senior Analyst

May 11, 2011


Only a small proportion of the actionable intelligence

  • you will ever need is in data warehouses and marts.


Collaboration features are coming into the core

enterprise BI user experience to help teams tap the

intelligence within their organizations, partner

ecosystems, and customer communities.


The emerging generation of self-service BI platforms will help users tap each others’ smarts, build sophisticated analytics, mine relevant information on social networks, and deploy reports, dashboards, and other guided views to social communities.


  • BI: It’s evolving into a cloud of social intelligence

Your companies’ most critical business intelligence may be in people’s heads. How do you unlock that precious social resource & deliver it on-demand wherever it’s needed?


Brilliance is the most powerful business asset

  • Brilliance is the ability to produce a steady stream of analytical, informed, practical insights.
  • Business intelligence (BI) is your brilliance infrastructure.
  • But BI is incomplete if it can’t “crowdsource” the brilliance of human communities.
  • Traditional BI squanders that social asset.
organized social intelligence tackling big challenges
Organized social intelligence: tackling big challenges



  • Cure cancer
  • Reverse global warming
  • Damp down wild and crazy swings in the macroeconomy
  • Harness biodiversity richness for food, fuel, pharmaceuticals, etc.
  • Predict the future with greater confidence and precision
  • [insert favorite utopian dream here]


stay afloat


do more with less


flex & adjust


stay ahead

social support for organized analytic brilliance
Social support for organized analytic brilliance

Speedy answers

...and access to each other’s guidance and advice

Single view of everything

...and a complete panorama of each other’s deep knowledge

Single version of truth

...and a sure sense of who are the principal experts on which topics

Self-service information exploration

...and the ability to explore big data and big problems collectively & interactively in real time

self service social bi empowerment is the goal
Self-Service Social BI: Empowerment Is the Goal

From a decision-support perspective, the typical user is:

Demanding, dynamic, omnivorous

Their BI needs are ever-changing:

New sources, new data, new models, new reports, new dashboards, new queries

....plus a never-ending stream of requests for changes to all the above

They want the power to get all the intelligence they need....

Including access to the people with the most expertise in their problem area.

And they want it all NOW!!!!!!!!!





traditional bi won t cut it bottleneck in intelligence flow
Traditional BI won’t cut it: bottleneck in intelligence flow

Access to necessary content is difficult

Diverse sources and formats; scattered, incompatible, redundant data sets; heterogeneous information silos; fixed data models, structures, and cubes

Unified rollup is easier said than done

Semantic mismatch of subject-specific data models; dynamic mergers, consolidations, and reorganizations of data sets

IT backlogs frustrate users

EDW often a bottleneck, as are short-staffed BI development teams; takes time/resources to add new sources, extend schemas, build new OLAP cubes, modify reports

And none of this delivers social intelligence!

Hey IT! Give us the power to get our jobs done--and stay out of our way!

self service bi unclogs this bottleneck
Self-Service BI Unclogs this Bottleneck

Takes IT out of the loop, cuts costs, reduces development backlogs, speeds delivery of intelligence and analytics to decision makers

BI SaaS, in-memory BI, personal OLAP, and BI guided search among the principal self-service approaches.

Growing range of robust BI SaaS offerings

what are the core self service bi features
What are the Core Self-Service BI Features?

Source: Forrester Research,“Empower BI HEROes With Self-Service Tools,” October 2010

social adds muscle to self service bi
Social adds muscle to self-service BI

Puts BI power into collective hands of business users and subject matter experts

  • Self-service visual development of BI reports, dashboards, and analytic applications, leveraging browser, Web 2.0, rich Internet applications;
  • On-demand information retrieval with near-real-time refresh;
  • Personalized, role-tailored, context-sensitive views;
  • Unified model via semantic data virtualization;
  • User-centric publishing of fresh intelligence, plus rich collaborative development of shared analytics
  • As you pool more expert human intelligence, the more powerful a BI environment grows.
social bi architecture
Social BI Architecture


  • Metadata, models, views, calculations, reports, rules, & other artifacts



Business analyst

BI, advanced analytics, content data warehouse, data integration, data management, governance, collaboration

Subject-area social

content marts





Subject-area social

content marts

Social media experience, interaction, presentation and publishing (browser, visual, Web 2.0, in-memory)

Subject matter expert


Creating, posting, & consuming, and posting social-mashed analytic apps & information


Subject-area social

content marts



Casual user


  • Cloud, SaaS, on-demand, premises-based, appliance, etc.



Power user

Social BI platform

Social BI users

how to get started
Explore the growing range of commercial BI tools that support social, self-service, guided functionality

Investigate your incumbent BI vendor’s support for this functionality.

How to succeed in the long-term?

How to get started?
  • Move toward enterprise-wide self-service social BI capabilities
  • Enhance your social BI implementation by adding user-friendly guided analytics tools
  • Evolve your social BI to support complex, real-time information, metadata, and events sourced from public and private social media
thank you
James G. Kobielus

+1 703.922.6829



Thank you