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Membership Impact Department: Marketing Webinar Welcome!

Join our Marketing Webinar led by Martin "Marty" Walsh, Department Manager, and Karen R. Thompson, Strategic Brand Manager. Learn about the National Recruitment Campaign resources and tools available to grow your Scouting membership. Get assistance with recruitment strategies, training, program development, and more. Visit scouting.org/marketing for customizable templates and e-blast materials. Contact us at 972-580-2445 or email martin.walsh@scouting.org for support. Thank you for your commitment to Scouting!

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Membership Impact Department: Marketing Webinar Welcome!

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  1. Marketing Webinar Welcome!

  2. 2012 Recruitment Campaign Martin “Marty” Walsh Department Manager Membership Impact 972-580-2445 Martin.walsh@scouting.org Karen R. Thompson   Strategic Brand ManagerMarketing Communications/Brand 972-580-2273 Karen.Thompson@scouting.org

  3. E-Blast Templates

  4. Web Banners

  5. Marketing Toolbox – Scouting.org/marketing

  6. National Recruitment Campaign Page

  7. Customizable Text Box

  8. Brand on Demand

  9. Membership Impact Department We are available to assist councils with: Membership analysis, reports, strategies and plans Training for staff and volunteers Direct Program development bringing Scouting to specific populations New-unit cultivation

  10. Membership Impact Department Website • Created to help in the areas of membership support for Volunteers and Executives • www.scouting.org/membership

  11. 2012 recruitment resources

  12. Recruitment Plan

  13. BeAScout.org The BSA’s national recruiting URL Find a unit anywhere in the nation

  14. BeAScout Resources

  15. Our biggest challenge is getting our units to update and maintain their pins. BeAScout.org

  16. Resources

  17. Questions…

  18. Resources • Marketing Hotline: 972-580-2239 • Marketing Toolbox: www.scouting.org/marketing • Membership Website: www.scouting.org/membership

  19. Thank You!

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