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Delivering Voters Most Likely to Vote Democrat

Delivering Voters Most Likely to Vote Democrat. Voter Demographics. The following are based on responses by those who reported being Democrats, Republicans or Independents and voted in the past year. Voters by party affiliation.

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Delivering Voters Most Likely to Vote Democrat

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  1. Delivering Voters Most Likely to Vote Democrat

  2. Voter Demographics The following are based on responses by those who reported being Democrats, Republicans or Independents and voted in the past year.

  3. Voters by party affiliation • There are nearly as many self-identified Independent voters as Republican voters • For Democrats, winning Independents is critical

  4. Voter gender by party affiliation • Among Democrat voters, women outnumber men by more than 2:1 • For Democrats to win, it’s critical to reach female voters!

  5. Republicans: skew heavily 25-44 Independents: skew heavily 21-44; 55-64 Democrats: skew heavily 25-34; 50-64 Age of voters by party affiliation

  6. Ethnicity by party affiliation Hispanics comprise 45% of Democrat voters

  7. Income by party affiliation

  8. Obama Elected 2010 election The rise of Independents Independent voters nearly = Republican voters Sharp decrease in Republicans / increase in Independents after 2010 election Growth of Independents has come primarily from former Republicans Democrats peaked when Pres. Obama was elected; have been in gradual decline since

  9. Targeting Independent Voters Who Are Likely to Vote Democrat

  10. Democrat Voters Profile Key: 25-34/45-64 white or Hispanic female with high school diploma/some college earning $35-$75K Secondary: add 65+ and advanced degrees

  11. Targeting Independents Independents comprise the second largest voting bloc, just behind Republicans. All Independents are not the same. Some Independents lean Democrat. Some Independents lean Republican. By identifying common traits, you can target the Independents that are most likely to vote Democrat. And win elections as a result.

  12. Targeting Independents Who Lean Democrat Key targets: 25-34/45-64 white/Hispanic female with high school diploma /some college earning $35-$75K Secondary: add advanced degree

  13. Delivering Democrat and Democrat-leaning voters

  14. City Weekly Reaches the Women Most Likely to Vote Democrat • 62,000 women read City Weekly • 54% white / 44% Hispanic • 49% earn $35-$75K

  15. City Weekly Female Readers Mirror Women Who Vote Democrat

  16. Delivering Voters Most Likely to Vote Democrat

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