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Kraft Foods Archives: Managing Historical Content for the Enterprise

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Kraft Foods Archives: Managing Historical Content for the Enterprise . ICA CITRA Oslo, Norway 16 September 2010. Becky Haglund Tousey, CA Senior Manager, Global Archives. Kraft Foods Corporate Overview. Largest food company in NA, second largest in the world

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Presentation Transcript
slide1
Kraft Foods Archives:

Managing Historical Content for the Enterprise

ICA CITRA

Oslo, Norway

16 September 2010

Becky Haglund Tousey, CASenior Manager, Global Archives

kraft foods corporate overview
Kraft Foods Corporate Overview
  • Largest food company in NA, second largest in the world
  • Revenues approximately US$48 billion
  • Sales in approximately 170 countries
  • Operations (plants/offices) in 70+ countries
  • About 140,000 employees
  • Nearly US$100 million in charitable contributions
  • Worldwide Headquarters: Northfield, Illinois, USA

40+ brands 100+ years old

global context
Global Context

Global content management

Global Archives Team

Global Brands

Global Company

archives mission
Archives Mission
  • Responsibly leverage the company’s long-term records and information assets to meet current and future business needs and to enhance brands’ and company reputation
  • Create a dynamic continuum of corporate and brand documentation
  • Build relationships with employees across all regions and functions, offer exceptional customer service, be a valued business partner
archives activities
Archives Activities
  • Appraisal – Review universe of company records, identify those having enduring business value and ensure their transfer to Archives custody
  • Preservation/Access – Gain physical and intellectual control of records, in all formats, to ensure long-term preservation, access and authenticity
  • Reference/Research –Leverage information in those records to meet business information needs and support business goals
archives support business activities
Archives Support Business Activities
  • Marketing
    • Advertising, web content, consumer relations
    • Packaging design and creative reviews
    • Brand anniversaries, product placement, licensing
  • Corporate Affairs
    • External communications, media inquiries, kraftfoodscompanty.com content
    • Employee communications, executive presentations, speeches, fact checking, proof points
  • Legal
    • Litigation, trademark expansion and protection
    • Compliance & Integrity/Records Management – responsible handling of company records
  • Innovation
    • Resource and inspiration for innovation and growth ideas
archives attributes
Archives Attributes
  • Legal – Compliance & Integrity
  • Decentralized staff and physical repositories
  • Centralized reporting to corporate
  • Common global processes, tools, standards
  • Flexibility to meet local business needs

“BEST OF GLOBAL, BEST OF LOCAL”

vision integrated archives content management
Vision: Integrated Archives Content Management
  • Ability to manage physical records and fully electronic records from one application suite
  • Common process, taxonomy allowing for differences in local practice, language
  • Common interface used by Archive staff in all locations
    • Ingest, manage, search records from all Archives locations
  • A “public” interface via intranet for employee self-service access to unrestricted records
slide10
Content Management Solution

Employee interface via Archives intranet site

Global Archives staff interface

Non-restricted content

All content

Search engine

Repository of Digital Image Assets

Repository of metadata aboutPhysical Assets

Repository of fullyElectronic Records

three digital repositories
Three Digital Repositories
  • Visual assets
    • jpeg, tiff
    • born digital or digital surrogates of hard copies
  • Metadata, hard copy/analog records
    • Paper records
    • Printed material (publications)
    • Artifacts
    • Audio-visual material (Photographic, film, video)
  • Fully electronic records
    • Microsoft Office
    • PDF
    • born digital or digitized surrogates of hard copies
benefits business value
Benefits – Business value
  • Enables consistent, more effective management of long-term records and information
  • Provides strong connections between digital and physical records
  • Improves search speeds and meaningful search results
  • Improves collaboration
  • Brings more historical content closer to employees – self-service access 24/7
  • More time for value-added, strategic projects, outreach
  • Retires outdated stand-alone applications
  • Leverages current enterprise applications and platforms
  • Increases visibility of the Archives
  • Necessary to expand Archives services and support to underserved geographies
global archives summary
Global Archives - Summary

Responsiblymanage long-termrecords & information assets in supportof the company’s business strategies & goals

Mission

State of the art preservation program; physical & intellectual control over holdings

Provide exceptional customer service. Fast, accurate and reliable research services

Provide employee self-service access to as much information as possible

Serve as the company’s Memory Bank. Avoid “Corporate Amnesia”

Strategies

Identify records of long-term business value (assets)

Champion responsible handling of records throughout lifecycle

History.kraft.com intranet

Access

Digital Repository - images

Metadata for hard copy records

Digital Repository – textual records

.doc.pdf

.jpg.tiff

SQL

Assets

Professional, trained staff

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