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Bla, bla, bla …. SPAM - lege vs. perceptie -. Radu Ionescu Managing Director Kinecto Permission Marketing. Agenda. De la lege la inbox Tipuri de mesaje Tipuri de spam si spammeri Implicatii si moduri de prevenire Plus: Exemple, asa da / asa nu, Q&A, etc. Unde-i lege e si tocmeala.

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Presentation Transcript
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SPAM- lege vs. perceptie -

Radu Ionescu

Managing Director

Kinecto Permission Marketing

agenda
Agenda
  • De la lege la inbox
  • Tipuri de mesaje
  • Tipuri de spam si spammeri
  • Implicatii si moduri de prevenire

Plus:

  • Exemple, asa da / asa nu, Q&A, etc
unde i lege e si tocmeala
Unde-i lege e si tocmeala
  • 365/2002
  • MCTI
  • Avocatul Poporului
  • De ce nu functioneaza?
lupta pe inbox
mesaje nesolicitate

+ virusi

Lupta pe Inbox

newslettere

mesaje de servici

mesaje

personale

mesaje nesolicitate
legate de corpul umanMesaje nesolicitate

virusi

comerciale

straine

comercialeRO

mesaje comerciale din romania
individualeMesaje comerciale din Romania

start-up-uri

firme mici medii

firme mari

cum reactionam la spam
Cum reactionam la spam?

produs

Spam

Indignare

Informatii utile

  • Achizitii

consumator

implicatii pentru firme mari
Implicatii pentru firme mari
  • Experienta negativa
  • Scaderea increderii
  • Efecte pe termen lung
implicatii pentru start up indivizi
Implicatii pentru start-up/indivizi
  • Ratarea sansei de lansare
  • Ratarea sansei de pozitionare pe termen lung
ce se poate face
Ce se poate face
  • Firme mari – proces educational
  • Start-up-uri / indivizi – proces punitiv
    • Lege
    • Filtre anti-spam
despre kinecto
Despre Kinecto
  • 2002
  • Solutii bazate pe content pentru generare de vanzari (indiferent de industrie si canal)
  • Zeci de clienti, de la start-up-uri la multinationale
multumesc pentru atentie
Multumesc pentru atentie.

Radu Ionescu

Managing Director

Kinecto Permission Marketing

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