Chapters 22 & 23. Product Development, Distribution, Pricing, & Promotion. Product Development. Product design levels Basic product- the physical product in the simplest form Enhanced product- the product that offers different features and options
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Product Development, Distribution, Pricing, & Promotion
Status Appetite Comfort Desire for BargainsRecognition Ease of Use Love of Beauty
Amusement Desire for Good Health Friendship
Affection Wealth Enjoyment Pride
Fear Family Love Adventure