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Wisconsin's Promotion Investment In Action

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Wisconsin's Promotion Investment In Action

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  1. Wisconsin'sPromotion Investment In Action Across Our Nation Throughout Our State In Our Local Communities

  2. WMMB Overview • Board of 25 Wisconsin dairy farmers • Elected by fellowdairy farmersfor 3 year terms • Mission: • Grow demand for the milk and dairy products made in Wisconsin • Enhance the image of our dairy industry

  3. Across the country Wisconsin's Promotion Investment In Action… WMMB works with retail grocery store chains in every major U.S. market

  4. Wisconsin's Promotion Investment In Action… • Educating Foodservice, Food Distributors and Retail Food representatives throughout the country Last year more than 650retailers, chefs, distributors and food writers toured Wisconsin dairy farms and cheese manufacturers. Chef Education Programs Tours & Seminars In-Store Promotions

  5. Wisconsin's Promotion Investment In Action… • Wisconsin Dairy News stories air weekly during news broadcasts; six half-hour America’s Dairylandepisodes air annually Viewed by more than 8 million households in Wisconsin and the upper Midwest.

  6. Wisconsin's Promotion Investment In Action… • Supporting youth sports activities

  7. Wisconsin Dairy Council • School Outreach & Nutrition Education • Encourage every Wisconsin studentto drink milk with every school meal

  8. Chocolate Milk Has Muscle Materials provided to 1,100 schools Impacting 385,000 students

  9. Online Resources

  10. Wisconsin’s Promotion Investment in Action Interactive Website Totals • 6.6 million visitors…and counting • An average time on site of 3:44 minutes • A total of 449,191hours interacting with Wisconsin Cheese • or 18,712 days • or 51.3 years CheeseandBurger.com CheeseCupid.com GrilledCheeseAcademy.com EatWisconsinCheese.com

  11. America's Dairyland Is YOUR Land WMMB's Dairy Impact Initiative

  12. DAIRY IMPACT Goal Showcase the vital, vibrant role that everyone in our dairy industry plays in Wisconsin's economic future

  13. DairyDoingMore.org

  14. YouTube Channel – Dairy Impact Wisconsin Over 235,000 viewers

  15. WMMB at a Glance

  16. Wisconsin'sPromotion Investment In Action Across Our Nation Throughout Our State In Our Local Communities