How we manage your eBay account

1. How we manage your eBay account

2. Our philosophy is simple: we help you generate more sales whilst you keep total control of your brand. Working in true partnership with your business, OptimiZon can help you achieve exceptional growth in product sales.

3. 01 How we manage your eBay account www.optimizon.co.uk

4. eBay Liaison Right from the word go we help you get the most out of eBay. Unlike Amazon, if you’re a substantial seller with a proper brand in a mainstream category, eBay will assign you some form of account manager. However, that does not mean they will handle everything for you as a fully managed service. There is still a lot of merchandising and optimising that you will still need to carry out by yourself – or let us do it for you.

5. eBay Liaison We work with your team to give your products the edge that is the difference between okay sales and exponential growth. Optimizon can help with your relationship with eBay, regarding potential fee discounts, technical assistance, branding benefits and participation in sitewide marketing and promotions. We can help you get the best deal by presenting you in the right way at the start and aligning your strategy with eBay’s– which could be worth a huge amount in the long term.

6. eBay Liaison • Getting You Found • If your customers don’t see you they’re not going to buy from you. On eBay, there’s no direct equivalent of Amazon’s ‘winning the buy box’. What many people don’t realise is that in practice, the top of search fulfils that role. Not nearly top, but no 1. The difference in sales for each search position on page 1 is not just a few more, it’s a quantum leap. • We use a range of techniques to make sure your listings are unmissable including: • The right identifiers. This is critical to get into the eBay catalogue as a high-quality listing to ensure that eBay starts putting its marketing and SEO behind you

7. eBay Liaison • The right UX. eBay’s algorithms favour the user experience more than reviews or rankings. Service metrics and returns policies are crucial. 80% of new eBay business sellers leave within the first year because they don’t get this part of the marketing mix right. • The right conversions. Page impressions and item impressions help get your page served more often, which means that off-eBay activity to drive traffic has an exponential effect.

8. Paid Ads Driving traffic to your products is essential. Specifically, on eBay, we also look to run specific activity targeted around watch lists and adds to baskets as well as recently viewed. But more importantly, our ad specialists can take a holistic view of all your marketplace activity, and divert the budget using the best splits to get optimum results. As stock levels and buying patterns change, we can amend the advertising activity to keep sales flying off the shelves. Our experts are waiting to talk to you about setting up your campaigns and getting the highest returns at the lowest cost. Call today to tell us about your business goals.

9. Our philosophy is simple; we help you generate more sales whilst keeping control of your brand. James Pitts DrakeManaging Director www.optimizon.co.uk

10. James Pitts DrakeCEO/Founderjames@optimizon.co.uk01793 975211 OptimiZon LtdUnit 48 - 49 Pure OfficesSwindonSN2 8BWWiltshireUnited Kingdom James MartinKey Account Managerj.martin@optimizon.co.uk01793 975212