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Channel Competitive Analysis Template

Conduct a competitive analysis for each channel in your marketing mix, including Twitter, LinkedIn, Instagram, Pinterest, Google+, and Tumblr. Analyze audience growth, content distribution, and engagement to gain insights and develop effective strategies.

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Channel Competitive Analysis Template

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  1. Competitive_Analysis_PPT_Template_2015_Vector-Slides-17

  2. [Enter Data Channel] Use this template to conduct Competitive Analysis for each of the channels in your marketing mix (Twitter, LinkedIn, Instagram, Pinterest, Google+, Tumblr, etc.)

  3. logo logo logo logo logo Channel summary % change in followers Followers Posts Interactions X.XX% X.XM/K XXX XXK X.XX% X.XM/K XXX XXK X.XX% X.XM/K XXX XXK X.XX% X.XM/K XXX XXK X.XX% X.XM/K XXX XXK

  4. Audience Growth Dates of Analysis Upload Graph of Audience Growth vs. Competitors Enter key takeaway

  5. Content Distribution Dates of Analysis Upload Graph of Content Distribution vs. Competitors Enter key takeaway

  6. Content Engagement Dates of Analysis Upload Total Interactions Graph For Your Brand vs. Competitors Enter key takeaway

  7. Share of Interactions (SOI) Graph Dates of Analysis Upload Share of Interactions Graph For Your Brand vs. Competitors Enter key takeaway

  8. Recommendations Themes + Tactics from the best performing content on [Enter Channel] • Identify trends and tactics among the most effective content from a competitor group, such as: use of images, punctuation, and hashtags; timing and frequency of posts; trending topics, etc.

  9. What’s Next?

  10. Goals For Next Quarter Objectives and Key Results • [Enter Data Channel] • Highlight the quantitative and qualitative goals for each Data Channel in your marketing mix (Paid, Owned, and Earned) for the upcoming quarter here!

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