SM . 472.42 3 Winter 2012. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning. Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory. Strategic Planning Approaches. Product/Market Focus. Product/Market Focus.
Don’t fall into trap of thinking:
We must have a unique goal.
company scope options
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Adrenaline Air Sports
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