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SM . 472.42 3 Winter 2012. “Generic” Product/Market Goals SWOT TOWS matrix BCG matrix Environmental scanning. Five Forces Benchmarking Diamond-E Scenario Planning Product Cycle Game theory. Strategic Planning Approaches. Product/Market Focus. Product/Market Focus.

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Presentation Transcript
slide1

SM

472.42

3

Winter 2012

strategic planning approaches
“Generic”

Product/Market

Goals

SWOT

TOWS matrix

BCG matrix

Environmental scanning

Five Forces

Benchmarking

Diamond-E

Scenario Planning

Product Cycle

Game theory

Strategic Planning Approaches
product market focus2
Product/Market Focus
  • & competitive advantage
    • go where others are weak
  • a good idea IF
    • you can be good at it
carson toys
“Generic”

value proposition

lowest-cost

differentiation

features

execution

productivity triangle

market options

concentration

penetration

expansion

company scope options

core business

vertical integration

horizontal integration

diversification

Product/Market

Carson Toys
goals
hard

$

position

risk

growth

soft

management

employee

community

society

Goals
  • some link to stage
    • growth
    • harvest
    • divest
goals1
Goals
  • & competitive advantage
    • “We will…”
      • pick one:
        • …take more risks than everyone else.
        • …undercut everyone.
        • …play the long game.
        • …get out.

Don’t fall into trap of thinking:

We must have a unique goal.

slide9
SWOT
  • us
    • Strengths
    • Weaknesses
  • our world
    • Opportunities
    • Threats
slide10
SWOT
  • TOWS matrix
bcg matrix
BCG Matrix
  • stars
  • cows
  • dogs
which tools are most useful
“Generic”

value proposition

lowest-cost

differentiation

features

execution

productivity triangle

market options

concentration

penetration

expansion

company scope options

core business

vertical integration

horizontal integration

diversification

Product/Market

Goals

SWOT

TOWS matrix

BCG matrix

Which most useful for:

Carson Toys

Adrenaline Air Sports

Indigo Books

your strategic plan

Which Tools Are Most Useful?
strategic planning approaches1
“Generic”

Product/Market

Goals

SWOT

TOWS matrix

BCG matrix

Environmental scanning

Five Forces

Benchmarking

Diamond-E

Scenario Planning

Product Cycle

Game theory

Strategic Planning Approaches
environmental scanning
societal environment

Economic

Political-legal

Technological

Socio-cultural

Geographic

task environment

industry analysis

Environmental Scanning

portable info

networking

fuel cells

genetically altered organisms

environmental scanning1
societal environment

Economic

Political-legal

Technological

Socio-cultural

Geographic

Environmental Scanning

environmentalism

seniors

next generation

household composition

decline of mass market

diversity of workforce

environmental scanning2
Environmental Scanning
  • Issues Priority Matrix
environmental scanning3
Environmental Scanning
  • Issues Priority Matrix
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