Frontiers in Services – Doctoral Colloquium
Download
1 / 17

Getting Your Research Published Peter J Danaher Department of Marketing University of Auckland - PowerPoint PPT Presentation


  • 70 Views
  • Uploaded on

Frontiers in Services – Doctoral Colloquium Brisbane, Australia – June 2006. Getting Your Research Published Peter J Danaher Department of Marketing University of Auckland. Outline. Why publish? Research process Format for a paper Getting the submission right Insights from the trenches

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Getting Your Research Published Peter J Danaher Department of Marketing University of Auckland' - ophrah


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Getting your research published peter j danaher department of marketing university of auckland

Frontiers in Services – Doctoral Colloquium

Brisbane, Australia – June 2006

Getting Your Research Published

Peter J Danaher

Department of Marketing

University of Auckland


Outline
Outline

  • Why publish?

  • Research process

  • Format for a paper

  • Getting the submission right

    • Insights from the trenches

  • Getting the revisions right

  • How it’s done at JM


Why publish
Why Publish?

  • Requirement for RQF or PBRF (publish or be damned)

  • Personal satisfaction (pure pleasure)

  • Establish a reputation and build a career (promotion)

  • Build knowledge (save the world)


How does it work
How Does it Work?

  • Do some research

  • Write it up

  • Send it to a journal

  • Editor rejects the paper…. or invites a revision

  • You revise and resubmit (possibly several times)

  • Paper is accepted

  • Paper is published


That s easy what s all the fuss about
That’s Easy – What’s All the Fuss About?

  • Doing top-quality research is hard

  • Writing a 30-50 page paper is a challenge

  • Top journals (JM, JMR, JCR, Mkt Sci) accept only 10% of papers

  • Review process is slow and frustrating

  • Reviewers generally less knowledgeable about your work than you are


What makes me such a smarty pants
What Makes Me Such a Smarty Pants?

  • Published over 50 refereed articles

    • JMR (6)

    • Marketing Science (3)

    • Journal of Marketing (1)

    • JASA (1)

    • JAR(6)

    • Plus, JR, IJRM, EJM, JAMS and Marketing Letters


What makes me such a smarty pants1
What Makes Me Such a Smarty Pants?

  • Editorial Board member for the Journal of Marketing

  • Associate Editor for the Journal of Service Research, Journal of Interactive Advertising and the Australasian Marketing Journal.

  • Ad hoc reviewer for Journal of Marketing Research, Marketing Science, Management Science, JCR, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Forecasting


Paper format
Paper format

  • Abstract

  • Introduction

  • Literature Review

  • The Model/Theory

  • Hypothesis Development (if appropriate)

  • Data description

  • Data analysis/results

  • Discussion

  • Conclusion, limitations and future research

  • References, tables, figures


Publishing from a phd
Publishing from a PhD

  • PhD work could be the best you ever do

    • 3 years of effort

    • Fewest distractions

  • Plan to publish 3 articles from your PhD

    • Build this into the structure of your PhD

    • PhD is only the first step in publishing. It’s not the end of the road, rather, the beginning


What are the secrets
What Are the Secrets?

  • Submission

    • Target the right journal – were previous key papers published in this journal?

    • Format your paper to that used by the target journal (including references)

    • Get feedback before you submit the paper

    • Make the Abstract and Introduction exciting and get your point(s) across

    • Have something to say and communicate this


What are the secrets1
What Are the Secrets?

  • Submission

    • Suggest/nominate reviewers (e.g., JM, JMR, JCR and Mkt Sci all ask for this)

    • Look at the Editorial Board members, some will be reviewers

    • Equally, gives names of those who may be antagonistic

    • Talk the paper up a little in the covering letter

    • Check spelling and grammar

    • Attention to details such as section numbers, equations, notation, etc.


Revisions yuk
Revisions –yuk!

  • Submitting the paper is only the beginning

    • But still do spend the time to perfect the original paper

    • Revisions are inevitable

    • Put as much effort into the revision as the original submission

    • Turn it around quickly


Revision secrets
Revision Secrets

  • Don’t ignore the reviewers or editor no matter how stupid they are

  • Tailor your revision notes around the reviewer comments

    • Number the responses or keep them in the same order as the reviewer comments

    • Repeat the reviewer comments then respond to them

    • Help the reviewer navigate through the revised paper by telling him/her where the changes are


Revision secrets1
Revision Secrets

  • Don’t forget to also respond to the editor

    • If you disagree with a reviewer, explain this separately to the editor. This is a neutral person

    • Make copies of reviewer responses for editor and each reviewer. It’s amazing how often paperwork gets mixed up in the review process

    • If using electronic submission, watch out for glitches


Comments from the previous jm editor ruth bolton
Comments from the previous JM editor, Ruth Bolton

  • Normally sends a paper to 3 reviewers, one of them an author-nominated reviewer and one not a specialist in the topic

  • Will decide on outcome after at most 2 revisions

    • No third revisions, no appeals unless a paper is ‘new’

    • Recognizes that review process is ‘noisy’

  • Believe it or not, feels bad about 90% of papers being rejected


Meet the editors vicariously
Meet the Editors (vicariously)

  • Recent Mkt Sci conf had editors of 11 marketing journals, including the top 4

    • Never submit a paper before it is ready

    • Remember to respond to the Editor’s letter

    • If you are unsure is a paper is suitable for their journal, you can ask b4 submission

    • Editors are competitive with each other

    • Consider putting your working paper on SSRN.com to protect your IP


Conclusion
Conclusion

  • Research - the old adage of 10% inspiration and 90% perspiration still applies

  • Editors and reviewers are on the lookout for good ideas, but don’t dismiss the details

  • Maintain the required hygiene

  • Work on your writing

  • Don’t give up