1 / 4

Suppose that you are planning to buy a new mobile phone for yourself. What factors

<br>For Assignment Solution Contact<br>Casestudyhelp.in<br>https://www.casestudyhelp.in<br>9422028822<br><br>Marketing Management<br><br>Q1. Assume that you are going to start a restaurant targeting young customers. What will be the various elements of Marketing Mix with respect to the restaurant? Elucidate.<br>(10 Marks) <br><br>Q2. Suppose that you are planning to buy a new mobile phone for yourself. What factors<br>are likely to influence your buying behavior while buying a mobile phone? Explain.<br>(10 Marks)<br><br><br>Q3. In recent past, teenagers girls in India have become highly beauty conscious. XYZ<br>Limited is planning to introduce a first of its kind beauty cream ‘Soft & Sweet’ targeting<br>teenager girl of affluent class. The cream would be available in different variants as per the skin type such as neutral skin, oily skin, rough skin etc. The product would be sold only from the premium cosmetic stores and through company website across the country.<br>Assume that you are responsible for designing the marketing strategies for ‘Soft & Sweet’.<br><br>a) Design a segmentation plan for ‘Soft & Sweet’. (5 Marks)<br><br>b) Design the appropriate market entry strategies for ‘Soft & Sweet’. (5 Marks)<br>For Assignment Solution Contact<br>Casestudyhelp.in<br>https://www.casestudyhelp.in<br>9422028822<br><br><br>

Download Presentation

Suppose that you are planning to buy a new mobile phone for yourself. What factors

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Marketing Management

  2. Marketing Management Q1. Assume that you are going to start a restaurant targeting young customers. What will be the various elements of Marketing Mix with respect to the restaurant? Elucidate. (10 Marks) Q2. Suppose that you are planning to buy a new mobile phone for yourself. What factors are likely to influence your buying behavior while buying a mobile phone? Explain. (10 Marks) Q3. In recent past, teenagers girls in India have become highly beauty conscious. XYZ Limited is planning to introduce a first of its kind beauty cream ‘Soft & Sweet’ targeting teenager girl of affluent class. The cream would be available in different variants as per the skin type such as neutral skin, oily skin, rough skin etc. The product would be sold only from the premium cosmetic stores and through company website across the country. Assume that you are responsible for designing the marketing strategies for ‘Soft & Sweet’.

  3. a) Design a segmentation plan for ‘Soft & Sweet’. (5 Marks) b) Design the appropriate market entry strategies for ‘Soft & Sweet’. (5 Marks)

  4. www.casestudyhelp.in info.casestudyhelp@gmail.com info@casestudyhelp.in +91 94220-28822

More Related