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\nNeed Answer Sheet of this Question paper\nContact us at\nanswersheethelp@gmail.com\nM: 7019944355\n\n\nMarketing Management\n\nQ1. Assume that you are going to start a restaurant targeting young customers. What will be the various elements of Marketing Mix with respect to the restaurant? Elucidate.\n(10 Marks) \n\nQ2. Suppose that you are planning to buy a new mobile phone for yourself. What factors\nare likely to influence your buying behavior while buying a mobile phone? Explain.\n(10 Marks)\n\n\nQ3. In recent past, teenagers girls in India have become highly beauty conscious. XYZ\nLimited is planning to introduce a first of its kind beauty cream ‘Soft & Sweet’ targeting\nteenager girl of affluent class. The cream would be available in different variants as per the skin type such as neutral skin, oily skin, rough skin etc. The product would be sold only from the premium cosmetic stores and through company website across the country.\nAssume that you are responsible for designing the marketing strategies for ‘Soft & Sweet’.\n\na) Design a segmentation plan for ‘Soft & Sweet’. (5 Marks)\n\nb) Design the appropriate market entry strategies for ‘Soft & Sweet’. (5 Marks)\nNeed Answer Sheet of this Question paper\nContact us at\nanswersheethelp@gmail.com\nM: 7019944355\n\n\n\n

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marketing management t q1 assume that
Marketing Management

tQ1. Assume that you are going to start a restaurant targeting young customers. What will be the various elements of Marketing Mix with respect to the restaurant? Elucidate.

(10 Marks)

Q2. Suppose that you are planning to buy a new mobile phone for yourself. What factors

are likely to influence your buying behavior while buying a mobile phone? Explain.

(10 Marks)

q3 in recent past teenagers girls in india have

Q3. In recent past, teenagers girls in India have become highly beauty conscious. XYZ

Limited is planning to introduce a first of its kind beauty cream ‘Soft & Sweet’ targeting

teenager girl of affluent class. The cream would be available in different variants as per the skin type such as neutral skin, oily skin, rough skin etc. The product would be sold only from the premium cosmetic stores and through company website across the country.

Assume that you are responsible for designing the marketing strategies for ‘Soft & Sweet’.

a) Design a segmentation plan for ‘Soft & Sweet’. (5 Marks)

b) Design the appropriate market entry strategies for ‘Soft & Sweet’. (5 Marks)

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