Market Analysis (Second part of GTM series)

This guide on Market Analysis, the second part of the Go-to-Market (GTM) series, breaks down the essentials of understanding market dynamics, target audiences, competitors, and industry trends. It explores methods like primary and secondary research, customer persona building, and competitive analysis while highlighting tools such as Google Trends, Statista, and SWOT frameworks. The document provides actionable insights into assessing market size (TAM, SAM, SOM), projecting financials, and evaluating environmental factorsu2014equipping businesses with data-driven strategies to make informed decisi

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Market Analysis (Second part of GTM series)

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