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Membership Growth Strategies

Membership Growth Strategies. G. Kenneth Morgan Aide to RI President-elect Gary Huang. MIXED RESULTS. MEMBERSHIP UPDATE. 1.185 million. WHY MEMBERSHIP MATTERS. Most donors are members Declining membership = fewer donors.

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Membership Growth Strategies

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  1. Membership Growth Strategies G. Kenneth Morgan Aide to RI President-elect Gary Huang

  2. MIXED RESULTS

  3. MEMBERSHIP UPDATE 1.185 million

  4. WHY MEMBERSHIP MATTERS Most donors are members Declining membership = fewer donors Low(er) public image = Reduced interest in joining,and declining membership PUBLIC IMAGE MEMBERSHIP Fewer donors = Bigger contributions required to avoid funding shortfalls Unfunded or poorlyfunded programs and projects = Reduced public image FOUNDATION GIVING & PROGRAMS

  5. Addressing Rotary’s Membership Crisis Strategies for Membership Growth

  6. CHANGING FOCUS FROM GLOBAL TO LOCAL

  7. CREATION OF THE REGIONAL MEMBERSHIP PLANS • Regional plans developed by the RI Directors • Allocated $3 million over 3 years to fund tactics to increase membership • Strategies focus on: • Attracting new members • Engaging current members • Increasing diversity

  8. INNOVATIVE IDEAS AROUND THE WORLD • Club Health Check (Australia) ensures that clubs are attractive to prospective members • Meeting with Strategic Partners (India), such as meeting with Jaycees to discuss opportunities to identify qualified prospective Rotary members • Inviting Spouses to join (Taiwan) increases membership and improves gender balance in clubs

  9. TAIWAN’S REGIONAL MEMBERSHIP PLAN • In 2012-2013, Taiwan set 3-year membership growth goals • Retention: reduce member loss to < 5% yearly • Improve gender ratio: female membership of > 18% • New Generations: 10% age under 35 • More contributors: $100 per capita • Improve diversity • Create a large project • Plan of future redistricting

  10. TAIWAN’S STRATEGIES FOR MEMBERSHIP GROWTH • Improving retention of new members • Adding new clubs (including e-clubs) • Increasing the number of female members • Increasing the number of members under the age of 40 • Re-engaging former members

  11. SUPPORTING THE REGIONAL MEMBERSHIP PLANS Regional Membership Plans Update Email Template

  12. MEASURING PROGRESS TO GOAL

  13. New Member Sponsor Pin Initiative

  14. RECOGNIZING SPONSORS OF NEW MEMBERS • Board approved in January 2013 • Ongoing Performance Recognition for Sponsors • Program to be announced at the 2014 International Assembly • Retroactive from July 1, 2013

  15. RECOGNITION LEVELS • 1 new member Rotary pin with blue backer • 2-3 new members Bronze backer • 4-5 new members Silver backer • 6+ Gold backer

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