Engaging the Community in Recruitment and Retention Vincent The Watkins Group, Inc.
Traditional Approach • Limited in Appeal • Exclusive • Inadequate Communication • Fosters Negative Reaction
Paradigm Shift • Community Based Model • Theory • Benefits • Inclusive • Cost Effective • Broad Based • Consensus Building
Step 1Make informed decisions Reconnaissance • Determine target’s intelligence needs. • Determine challenge(s). • Determine solution.
Step 2Focus Your Energies • Succinctly define problem • Determine needs • Define goal • Profile and solidify base
Step 3Know Yourself • What is personnel's perception of this issue? • Are there internal issues that need to be addressed or uncovered?
Step 4Know Your Target • What environmental issues should be considered? • language • culture • religion • business • education • What are community demographics? • What is the political/social atmosphere? • What infrastructures are in place to support your efforts?
Step 5Organize • Organize the target audience geographically. • Consider the following five “islands” as critical components in your campaign implementation: • Religious • Residential • Business • Education • Recreational
Step 6Prepare for Success • Develop Arguments • Set Measurable Objectives . • Formulate Strategies.
Step 7Assign Roles and Responsibilities • Candidates • Facilitators • Supporters
Step 8Communicate with TargetNo Communication Is Bad Communication • Be creative • Develop a well-honed message • Communicate your expectations • Tailor message to audience
Step 9Plan for Continued Success • Develop a Timeline for Activities • Create Assessment Points • Maintain Open Lines of Communication (Ingress/Egress)
For more Information Contact Vincent 770-719-1606 firstname.lastname@example.org