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Engaging the Community in Recruitment and Retention

Engaging the Community in Recruitment and Retention. V incent The Watkins Group, Inc. Traditional Approach. Limited in Appeal Exclusive Inadequate Communication Fosters Negative Reaction. Paradigm Shift. Community Based Model Theory Benefits Inclusive Cost Effective

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Engaging the Community in Recruitment and Retention

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  1. Engaging the Community in Recruitment and Retention Vincent The Watkins Group, Inc.

  2. Traditional Approach • Limited in Appeal • Exclusive • Inadequate Communication • Fosters Negative Reaction

  3. Paradigm Shift • Community Based Model • Theory • Benefits • Inclusive • Cost Effective • Broad Based • Consensus Building

  4. Step 1Make informed decisions Reconnaissance • Determine target’s intelligence needs. • Determine challenge(s). • Determine solution.

  5. Step 2Focus Your Energies • Succinctly define problem • Determine needs • Define goal • Profile and solidify base

  6. Step 3Know Yourself • What is personnel's perception of this issue? • Are there internal issues that need to be addressed or uncovered?

  7. Step 4Know Your Target • What environmental issues should be considered? • language • culture • religion • business • education • What are community demographics? • What is the political/social atmosphere? • What infrastructures are in place to support your efforts?

  8. Step 5Organize • Organize the target audience geographically. • Consider the following five “islands” as critical components in your campaign implementation: • Religious • Residential • Business • Education • Recreational

  9. Step 6Prepare for Success • Develop Arguments • Set Measurable Objectives . • Formulate Strategies.

  10. Step 7Assign Roles and Responsibilities • Candidates • Facilitators • Supporters

  11. Step 8Communicate with TargetNo Communication Is Bad Communication • Be creative • Develop a well-honed message • Communicate your expectations • Tailor message to audience

  12. Step 9Plan for Continued Success • Develop a Timeline for Activities • Create Assessment Points • Maintain Open Lines of Communication (Ingress/Egress)

  13. For more Information Contact Vincent 770-719-1606 vbw@thewatkinsgroup.us

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