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Where is ??

+. =. Where is ?? . 1940s Became best selling drink. 1967 The concept of UN-cola was born. 1929 Launched the First UN-cola soda. Now WHERE IS IT?. tingly. happy. refreshing. Makes me feel all inside. ?. bubbly. crisp. cool.

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Where is ??

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  1. + =

  2. Where is ?? 1940s Became best selling drink 1967 The concept of UN-cola was born 1929 Launched the First UN-cola soda Now WHERE IS IT?

  3. tingly happy refreshing Makes me feel all inside ? bubbly crisp cool

  4. What does stand for ? Be 7-UP? Be Yourself? Be Refreshing?

  5. Should we……… Resell? Too many times Reformulate? Too many times BARELY Rebrand? NO SOLID GROUND

  6. Core Essence NATURAL &BUBBLY REFRESHER THAT WANTS YOU TO BE YOURSELF

  7. “To target young adults in search of a lemon-lime flavored soft drink, only 7UP offers all natural ingredients and non-caffeinated UNCOLAto refresh your life and be yourself.”

  8. Brand Identity “Refreshing lemon-lime soda with bubbly and crisp taste.”

  9. What is ?? PRODUCT Got bubbles? ORGANIZATION INNOVATIVE in all the wrong places?

  10. What is ?? PERSON WHO is 7up? SYMBOL WHAT is that red dot in the middle? WHY is it there?

  11. 1967 The UNCOLA 1999 Make 7UP Yours 2011 Be yourself. Be refreshing. Be 7UP. 1977 UNDO it with 7UP 1952 Fresh UP 1982 Difference is Clear

  12. WHERE do we stand? ?

  13. WHO do we target? Income? Education? Don’t care! JUST BE 7UP! Hispanic and African American population… we like men more

  14. Popular with a young audience • “Obey your thirst!” • NBA players and hip-hop stars. • Injury-prone 17-year-olds. • “Rocket fuel” • All-night video game binges • Extreme sports

  15. Personality EXCITEMENT SINCERITY SELF-EXPRESSIVE MODEL

  16. Embracethe past and MOVE ON.Throw a nonchalant fiesta! UP UP UP THE QUALITY!

  17. NEW Positioning Statement “To target independent, accomplished and social young adults in search of a naturally flavored soft drink, only 7UP offers a mix of authentic, natural and non-caffeinated flavors that unite original people into a nonchalant fiesta.”

  18. NEW TARGET 23-32 SOME COLLEGE URBAN MALE + FEMALE SINGLE $30K+

  19. DO WHAT COMES NATURALLY! Lighten up, with 7UP!

  20. TV ad?

  21. Co-Branding TV ad?

  22. SPONSORSHIP “Do what comes naturally” Sponsor Urban gigs SPOT RED RED ROUND COASTERS FUN FACTS AND QUOTES A line is a dot that went for a walk Mosquitoes are attracted to people who just ate bananas.

  23. FBpromotion of alcoholic recipes. FB app browse and create alcoholic beverages with 7UP SHOW OFF your FIESTA! SHARE PHOTOS with 7UP +

  24. NEW BENEFITS A NATURAL DRINK FOR THE NATURAL YOU.

  25. SOCIALLY REFRESHING BEVERAGE. ALL NATURAL, JUST LIKE YOU. NEW CORE ESSENCE

  26. AUTHENTIC.NATURAL.LET’S DO WHAT COMES NATURALLY.

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