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Energizer Frog: Leap into Action with the Revolutionary Sports Drink

Introducing the Energizer Frog, the innovative sports drink designed for active lifestyles! Priced at $2.50 per bottle, it features a cool green bottle that captures attention. Targeting athletes, active individuals, and everyone on-the-go, it's positioned alongside competitors like Powerade and Vitamin Water. Our slogan "Leap into Action" embodies the energy and motivation we aim to inspire. Widely available in grocery stores, convenience stores, and even vending machines across North America, our engaging advertisements ensure you discover the refreshing taste and revitalizing effects of Energizer Frog.

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Energizer Frog: Leap into Action with the Revolutionary Sports Drink

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  1. Energizer Frog“Leap into Action” Katie Morehead, Katie Caruso, Courtney Kenyon & Anna Stevens

  2. Before This Revolutionary Sports Drink, The top 10 competitors were: • Gatorade • Powerade • Vitamin Water • All Sport • Propel • Mizone • SoBe Life Water • Accelerade • Staminade • Maxida

  3. Analysis of Powerade • http://www.youtube.com/watch?feature=player_detailpage&v=mhuC69D_yH0 • Powerade uses their slogan “Focus Hustle Hydrate Believe” to target athletes. • $2.99 per Bottle • Found in any store that carries beverages Powerade uses their innovative bottle design to attract customers

  4. Vitamin Water • $1.59 per bottle • “Hydration for every occasion” • Found in grocery stores, gas stations, convenience stores • Targets people on the go, athletes, kids, people that just enjoy the taste. (Consumed by all) • Simplistic design

  5. Marketing Mix For Energizer Frog

  6. Product • Energizer Frog • Slogan “Leap into action.” • Cool green bottle • Widely used sports energy drink

  7. Place • Any store that carries beverages • EX: Grocery Stores, Pharmacies, Convenience Stores, gas Stations, vending machines, Fast food establishments. • All across North America, international could follow if successful.

  8. Price $2.50 for one bottle • Cheaper pricing means a wider Demographic

  9. Promotion • Numerous advertisements and commercials will be aired on television, as well as seen on billboards and in magazines. • This will get our product known by the people, and make it popular.

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