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Practical tips for new industry associations. Mark Dunn Co-founder, Past President, currently Treasurer Midwest Acquirers Association, Inc. USA. Sell, Sell, Sell. Let’s talk. Mobi?. PCI?. Lobby Ottawa. Purpose, roles, constituents. Key decisions to be made What is our purpose?

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practical tips for new industry associations

Practical tips for new industry associations

Mark Dunn

Co-founder, Past President, currently Treasurer

Midwest Acquirers Association, Inc.

USA

purpose roles constituents
Sell, Sell, Sell

Let’s talk

Mobi?

PCI?

Lobby Ottawa

Purpose, roles, constituents
  • Key decisions to be made
    • What is our purpose?
    • Whom do we serve?
    • Structure, management?
  • Be hands on
  • Maintain service mentality
  • Develop fair policies
  • Reach out to community
slide3
MWAA
  • Non-profit 501(c) organization, incorporated 2003, MO
  • Governed by By-Laws; 7 Member Board, 3 Officers
    • President, Vice-President/Secretary, Treasurer
  • 7 Member Advisory Board
  • Non-membership: no dues, no voting membership
  • Followed format created by NEAA, “conference-centric”
  • Annual 2 1/2 day conference in July, Midwest city, USA
    • 500-550 participants; 1/2 Midwest, 1/2 USA, CA
    • 250 from 95 vendors; 275 MLS and attendees
  • Purpose: “to provide a regional opportunity for training, education and networking in the Midwest acquiring community”
mwaa vs eta
MWAA vs. ETA
  • MWAA
    • Regional US association, non-membership format, no lobbying activity
  • ETA
    • International association, Washington, DC, dialog with lawmakers
    • Purpose: “to provide leadership in the transaction processing industry through education, professional development, ethical standards, advocacy, and the exchange of information”
    • Classes of members:
      • Associate
      • Financial Institution
      • Service Provider
    • Application, acceptance, “good standing”,termination
    • Voting Representative, Annual Meeting
    • 15 member Board of Directors, 6 Officers, Committees
mwaa purpose constituents
MLS, Agents - ISO’s - Vendors - Banks - Processors
  • Educational focus on MLS, small ISO’s
  • Networking focus on small to mid-sized organizations
  • Sponsorship/business opportunity for large to mid-sized organizations
MWAA Purpose, Constituents
  • Whom does MWAA serve?

Banks,

Processors

Vendors

THE MWAA Constituency

Larger ISO’s

Medium Vendors

Smaller ISO’s

Small Vendors

Independent Agents, MLS

our resources
Our Resources
  • Format: studied NEAA, ETA, other organizations
  • Leadership: Excellent team leadership, members
  • Sponsorship support: Amex, Discover, FDC, Heartland, EMS, BluePay, many others
  • Promotional initiatives: Lifetime Achievement Award
  • Media support
  • Educational initiative: FieldGuide Seminars
  • Circle of experts: Paul Green, Bob Carr, Greg Cohen, Adam Atlas and many others
good relationships with the industry media
Good relationships with the industry media
  • Indispensable for getting the word out
    • Green Sheet
    • ISO & Agent
    • Digital Transactions
    • Transaction World
    • Transaction Trends
  • Events calendar
  • Non-cash sponsorships
  • Email, mailings to subscriber
  • Dialog with the industry
how we work together
How we work together
  • Greatest key to success
  • Hands-on leaders
  • Volunteer committees, workers
  • No paid staff
  • Key behaviors
    • Seek consensus
    • Check ego at the door
    • Develop priorities, manage by importance
    • Do not assume: Inspect your expectations
    • Develop budget, spend carefully
    • Depend on a good event manager
finances
Finances
  • Depends on model you choose
  • MWAA Revenues
    • Cash, non-cash sponsorships
      • “Golden Wheat”, Event, General, Media
    • Conference, other meeting fees
      • Exhibitors
      • Attendees
  • Have treasurer serve 2-4 years, maintain transparency
  • Focus on developing sponsors, careful expenditures
contracts and policies
Contracts and Policies
  • Watch hotel agreement
    • F&B: opportunity for over-runs
  • Other service agreements
    • Entertainment, speakers, sponsors, hosts
  • Policies
    • Vendor, exhibitor space
    • Membership, professional behavior, compliance
    • Payments, refunds
tools and methods
Tools and Methods
  • Web site and brand identity
  • Online event registration
  • Permission-based email contact
  • Advertising
  • Email blasts, mailings
  • Chapter meetings
  • Planning meetings of Board
  • Site visits
  • More effective ways to manage our work
time commitment
Time Commitment
  • Provide time estimate
    • Board member: 4-8 hrs/wk
    • Officer: 8-12 hrs/wk
  • Get time commitment from all
  • Hold those who commit to responsibility
  • Manage committee work carefully
  • Be mindful of unpaid volunteer sacrifice
questions contact info
Questions, Contact Info
  • What questions do you have?
  • Mark Dunn

Treasurer, MWAA

Consultant, FieldGuide Enterprises, LLC

Office: 262-966-2215

Mobile: 414-688-4740

Email: [email protected]

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