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Partnering with GlobalSign 2008 – Partner Welcome Kit Working with GlobalSign - Contents Dedicated Account Management & Tech Support Sharing understanding of SSL and the SSL market Simplified product range Partner Certificate Center (self service model)

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partnering with globalsign

Partnering with GlobalSign

2008 – Partner Welcome Kit

working with globalsign contents
Working with GlobalSign - Contents
  • Dedicated Account Management & Tech Support
  • Sharing understanding of SSL and the SSL market
  • Simplified product range
  • Partner Certificate Center (self service model)
  • Sales & Marketing assistance and resources
  • Hints & Tips
contacting globalsign
Contacting GlobalSign
  • Your Account Manager details:
    • When you sign up, you will be told who your dedicated account manager is
  • Tech Support details:
    • Tel: 877-467-7543 US
    • Tel: +44 1622 766766 UK
    • Tel: +32 16 891900 Belgium
    • Email: support@globalsign.com
    • Web: www.globalsign.com/support
  • Marketing Support details:
    • Requests / assistance arranged via Account Manager
ssl the basics
SSL – the Basics
  • SSL activates the browser padlock or green address bar
  • SSL can be invisible to user in some environments
  • Ensures secure communication between two machines using HTTPS://
    • Client to server communications (browser forms, email clients to mail servers)
    • Server to server communications (scripting, active programming)
    • Database to database
  • Should be used for:
    • All credit card transactions
    • Where any data is being captured and communicated
      • On Web Sites – growing phishing / identity theft attacks
      • On Intranets – growing need to protect from internal eavesdropping
    • Mail server connections and web mail
the globalsign ssl product range
The GlobalSign SSL Product Range

DomainSSL

  • Activates yellow padlock
  • Domain validated
  • Company details NOT in Cert, site seal profile is limited
  • Email challenge on domain control
    • admin@domain.com, etc
    • Whois contact
  • Secures both www and non-www version of web site
  • Wildcard SSL optional
  • Issued in minutes
  • SGC free of charge

OrganizationSSL

  • Activates yellow padlock
  • Org validated
    • Corp docs vetted
    • Domain ownership vetted
  • Company details appear in Certificate and site seal profile
  • Secures both www and non-www version of web site
  • Wildcard SSL optional
  • Public IP optional
  • Issued in 2 business days
  • SGC free of charge

ExtendedSSL

  • Activates yellow padlock
  • Activates Green Address Bar in EV enabled browsers
  • Org validated inline with CA/B Forum guidelines
    • Corp docs vetted
    • Domain ownership vetted
    • Right of applicant to apply vetted
  • Company details appear in Certificate and site seal profile
  • Secures both www and non-www version of web site
  • Allows up to 3 SANs (Subject Alternative Names)
    • Can be different domain names
  • SGC free of charge

Many other features included across range – see GlobalSign web site for full details

which ssl
Which SSL?

DomainSSL

  • Internal / lower profile public sites
  • When customers need SSL and need it quickly
  • When company documents are not readily available
  • When Wildcard SSL is needed
    • Secure many sub domains with single SSL Certificate
  • When budget is more of a consideration

OrganizationSSL

  • When it is important to show the company behind site has been vetted
  • When customers are able to wait 2 business days
  • When company documents are readily available
  • When an email challenge to the domain controller is not available / appropriate
  • When Wildcard SSL is needed
    • Secure many sub domains with single SSL Certificate
  • When issuing to a Public IP address

ExtendedSSL

  • Public facing web sites
  • When activating the Green Address Bar will increase credibility in the site
    • All high profile sites
    • All potential phishing victims
    • All low profile sites wanting to compete with high profile sites
  • When different domain names need to be in the same Certificate
  • When customers are able to wait 2-5 business days
ssl feature comparison verisign
SSL Feature Comparison, VeriSign

SSL is a standardized technology. Customers gain value through associated features, customer support and account management

integrating ssl into your web site 1
Integrating SSL into your Web Site (1)
  • Product positioning:
    • Ensure all existing / new customers can easily locate the SSL offering
      • Add to current portfolio (links, banners, text links, help files)
    • Support both retail purchase of SSL and product bundling
      • Create web page selling individual SSL
      • Add / create new “security bundles” containing SSL
integrating ssl into your web site 2
Integrating SSL into your Web Site (2)
  • Managing customer using the Partner Certificate Center:
    • Login: http://www.globalsign.com/ssl-login.htm
    • Account Functions:
      • Financial: add deposit / create Bulk Contract for best discounts
      • Users: create new Users to place orders, run reports, financial management
    • Certificate Functions:
      • Place SSL Certificate orders
        • Full application: all customer details needed
        • Cert-Invite: minimal customer details needed
      • Renew SSL Certificates (notices sent 90, 45, 30... days before expiration, configure whether reseller or customer is contacted)
      • Reissue orders where customer loses Certificate / private key
      • Run reports on placed orders
  • Managing customers using the API:
    • XML API allows automation of Certificate functions
integrating ssl into your web site 3
Integrating SSL into your Web Site (3)
  • Full Application: what information is requested by GlobalSign?
    • Customer company details
      • Company name, Address
    • Customer contact details (can be Partner)
      • Technical contact – receives issued Certificate, renewal notices
    • Certificate Signing Request
    • Site Seal customized information: OrganizationSSL and ExtendedSSL only (can be trading address rather than registered address)
    • Vetting information:
      • DomainSSL – email challenge on domain control
      • OrganizationSSL – domain ownership check, company documents
      • ExtendedSSL – domain ownership check, company documents, right of applicant to apply
  • Cert-Invite Application: what information is requested by GlobalSign?
    • Customer email address
    • Product type and validity period
sales marketing
Sales & Marketing
  • Install free GlobalSign SSL Certificate
  • Sales Training
    • Arrange sales training session with staff and Account Manager
    • Understand competition (competitive analysis available)
  • Update web site with SSL Products section
    • All partners have license to reproduce any / all copy on globalsign.com web site - product pages, technical support, white papers, datasheets. Note copyright remains with GlobalSign.
    • Web site promotional copy / banners available
    • Include choice FAQs from SSL Information Center (reproduce or link to GlobalSign site: http://www.globalsign.com/ssl-information/index.htm)
    • Include extensive internal anchor links in existing web site copy for “SSL, SSL Certificate, online security, secured web server, etc”
  • Campaigns:
    • Contact existing customers
      • Promote partnership with GlobalSign and promote new / improved SSL Certificate product offerings
        • Email templates / physical mailer copy available
    • Capture new customers
      • Advertising copy and banners available
      • Suggestions: PPC advertising, include “security” and “SSL” in directory advertising / banner advertising
  • Joint Press Release (Strategic Partners only)
  • All resources available online at http://www.globalsign.com/partners/reseller/resources.html
  • FEED BACK NEW REQUIREMENTS
hints tips
Hints & Tips
  • General advice
    • SSL is still relatively unknown, customers need to be told when / where they should be using it
    • GlobalSign SSL is a premium product that offers the strongest SSL, other competing products may be cheaper but do not offer the same level of protection or credibility – customers that care about their good name and customer base need to understand this
  • Pricing Policies
    • Successful Partners balance margin with competitiveness
    • 10%+ below GlobalSign SRP prevents seepage back to OEM and reinforces partnership status
  • Search Engine Optimization
    • Internal anchor links on keywords are essential for easy navigation and SEO
    • SSL, SSL Certificate, Web Server Certificate, secure web site, etc (keep keywords to less than 10 and applicable to your customer base)
  • Where to advertise:
    • PPC engines good for exposure: Google, Live, Yahoo
    • Hosting news sites directory entries should reference SSL / web site security