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Marketing Energy Efficiency for Buildings What if… …it was a legal requirement that buildings had to be certified for their energy performance? …the certificate had to include recommendations for investments in energy efficiency?

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what if
What if…
  • …it was a legal requirement thatbuildings had to be certified for their energy performance?
  • …the certificate had to include recommendations for investments in energy efficiency?
  • …large buildings had to be upgraded to present requirements for energy performance, when they undergo renovation?
what if3
What if…
  • …minimum energy performance requirements in national building codes had to be updated every 5 years?
  • …boilers and air-conditioning systems had to be inspected regularly for performance?
  • …purchasers and tenants demand higher standards of energy efficiency in buildings?
  • …builders and contractors need more energy saving products?
  • …regulators continually improve national building codes?
the answer
The Answer…

…Probably YES

And the good news is…

new rules from the eu
New Rules from the EU

by4 January 2006

In each EU country (including accession countries) these rules will have to be in place

Thanks to a new EU law on the energy performance of buildings

why was action needed
Why Was Action Needed?

Energy efficiency measures: Increased energy efficiency in buildings could easily achieve the overall 8% reduction in CO emissions that the EU has pledged to deliver by 2010


Climate Change:More than 40% of all energy consumption is from buildings

why action at eu level
Why Action at EU Level?

Need for European framework to promote energy efficiency in buildings

Inadequate levels of energy efficiency across Europe

how is this happening
How is This Happening?

European level

National level

National governments must turn these rules into national laws

European rules agreed

Effects on building designers, builders, owners, occupiers



the new rules in detail
The New Rules in Detail

By end of 2005, National governments will have to:

  • Calculate the Energy Performance of Buildings through a common framework using a methodology that takes into account a variety of factors
  • Apply minimum energy performance requirements to all new buildings (and revise every five years)
  • Apply minimum energy efficiency standards to existing buildings (over 1000m²) undergoing major renovations
  • Define who is qualified to provide certification services
the new rules in detail11
The New Rules in Detail

By end of 2005, National governments will have to:

  • Establish energy certification schemes for all buildings*
    • All newly constructed buildings
    • All public sector buildings
    • All large buildings visited by the public
    • All buildings changing occupation (sale or rent)

Unless the government does not have sufficient trained staff to deliver (in which case it will be delayed until 2008)

  • Introduce inspections of boilers and cooling installations
    • Every 2 years but;
    • Only every 4 years for gas

*exemptions apply for certain categories of building (e.g. monuments, places of worship. temporary buildings)

the new rules in detail12
The New Rules in Detail

From 2008 onwards:

  • Calculation methodologies will have to be re-examined
    • Every 2 years
  • Certificates will not be allowed to be more than 10 years old
and their impact
And Their Impact?

Push and Pull

the push using market forces
The Push: Using Market Forces

New Rules:

  • When buildings are constructed, sold or rented out an energy performance certificate is to be made available to the buyer or tenant*
  • Public Buildings to set an example and to be certified regularly and visibly
  • All large buildings visited regularly by the public to display energy certificate prominently

*exemptions apply for certain categories of building (e.g. monuments, places of worship. temporary buildings)

the push using market forces15
The Push: Using Market Forces


Ease of comparison allows construction industry to use information as a marketing tool

Increased information to purchasers and tenants may be used in decision whether to take possession of the property or not

Certification may lead to public “naming and shaming” of public buildings that have high energy inefficiency

the pull legislative requirements
The Pull: Legislative Requirements

New Rules:

  • Calculation of energy performance of buildings on basis of methodology including variety of factors
  • National governments to elaborate minimum standards based on the methodology
  • Minimum standards are to be applied to new buildings and in the major renovation of large existing buildings
  • Minimum Standards to be reviewed every five years


  • Builders made to buy and use energy efficient products in all new buildings and major renovation works
and the impact on emissions
The European Commission estimates thatthese newrules willsave 45 million tonnesof CO2 a year, which represents21% of the EU’s Kyoto target for 2010

Although positive, energy efficiency savings could still delivermassive amountsof savings with theright political will

And the Impact on Emissions?


Even greater savings through energy efficiency could be delivered through further legislation


Will be achieved

what happens next
What Happens Next?
  • At the National level
    • National governments must now implement the new EU rules by passing national laws that achieve the objectives set-out
  • EuroACE member companies should therefore:
    • Ensure national legislation is passed and that it is on timeor before the deadline and includes all the measures
    • Engage government to ensure that the new calculation methodologies are as thorough as possible
    • Encourage government to voluntarilylower the threshold standardsto apply them to renovations of buildings less than 1000m2
    • Spreadthe news
what happens next19
What Happens Next?
  • At EU level
    • The EU will consider strengthening the requirements and promoting the new rules
  • EuroACE will therefore:
    • Continue to campaign for stronger legislation
    • Engage EU authorities to do more to promote energy efficiency
in conclusion
In Conclusion

Although the foundations have been laid…much work is still to be done

however if we work together
However, If We Work Together…

NationalEuroACE Members

National Authorities

European Authorities


we can accomplish the task
…We Can Accomplish the Task

Move towards combating climate change

Fulfil commitments of legislation

Be able to compare energy performance of different buildings

we can accomplish the task23
…We Can Accomplish the Task

Sell more energy efficient products

what should be included in energy performance methodology
Where relevant:

Active solar systems and other heating and electricity systems based on renewable energy sources

CHP electricity

District or block heating & cooling

Natural Lighting

At least the following:

Thermal characteristics (incl. Insulation glazing and air tightness)

Heating installation (incl. hot water)

Hot water

Air Conditioning


Built-in lighting

Position & orientation of building

Passive solar systems and solar protection

Natural Ventilation

Indoor Climatic Conditions

What should be included in energy performance methodology?
who we are
Armacell International



Dow Europe



Huntsman Polyurethanes

Knauf Insulation


Philips Lighting


Rockwool International

Saint-Gobain Isover

Saint-Gobain Glass




Who We Are

Since 1998, Europe's leading companies involved with the manufacture, distribution and installation of a variety of energy saving goods and services have worked together as The European Alliance of Companies for Energy Efficiency in Buildings (EuroACE)

To find out more visit: