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LEADING THE INTERNET EVOLUTION TO THE NEXT GENERATION The Development of Internet Address Evolution of Internet address Simplicity Convenience 3rd Generation Native Language Internet Address Ex) Netpia, بايبلوس , 2424 , トヨタ 2.5 Generation

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slide1

LEADING THE INTERNET EVOLUTION

TO THE NEXT GENERATION

slide2

The Development of Internet Address

Evolution of

Internet address

Simplicity

Convenience

3rd Generation

Native Language Internet AddressEx) Netpia, بايبلوس, 2424, トヨタ

2.5 Generation

Internationalized Domain NameEx) 넷피아.com

2nd Generation

English Domain NameEx) www.netpia.com

1st Generation

IP AddressEx) 123.456.78.90

slide3

Europe

32.1%

Asia-Pacific

32.9%

North America

30.6%

Africa

0.8%

Latin America

3.5%

World Internet Users by Dec 2002

  • Asia-Pacific to have more Internet Users then Europe or
  • North America by end of 2002
  • The number of Internet Users in other continents’ Non-English
  • speaking countries are expected to grow more and more.

Source: Nua

Internet Surveys,

eMarketer

slide4

Websites Destinations

Network Infrastructure Expressways

Internet Addresses Road Signs

A Simple Analysis

slide5

A Simple Analysis(cont’d)

Road signs all in English?

أين أذهب ؟

slide6

Definition of NLIA

What is Native Language Internet Address?

…it is a multilingual Internet address!

slide7

PDA

IMT

Web TV

It’s based on DNS!

Web

refrigerator

Mobile

phone

PC

Generic Solution based on DNS

With a single registration, registered website will be available for access on various applications!

computer

stocks

soccer

NLIA registration

slide8

Significance of NLIA

Why Native Language Internet Address now?

  • Makes navigating easier
  • Encourages active e-commerce and e-government
  • Expandability of services
  • Secures global IT competitiveness of a country
slide9

Impact of NLIA

NLIA Greatly Vitalizes E-government & E-commerce Development

English Domain Name

NLIA

IP Address

EconomicImpact

Limited in Non-English Speaking Countries

Unleash E-commerce Worldwide

Insufficient for E-commerce

Political Impact

Limited Participation

Limited in Non-English Speaking Countries

Easier E-government Access Globally

Information Divide

A contributor to the ‘Digital Divide’

Help Dissolve ‘Digital Divide’ in All Nations

Social Impact

slide10

Native Language

Internet Address

Native Language

Email Address

Native Language

Map Service

Local Top

Level Name

Shortcut Service

Numeric Internet

Address Service

Service Model in Korea

Applicable

Service

Model

slide11

What is Native Language E-mail Address?

E-mail Service using Native Language

Using

Mail Client

Using

Web Mail

slide12

Enter NLIA

야후

Other Applicable Business Model

Mobile Internet Application

Existing method of entering English URL

Enter URL

mobile.yahoo.co.kr

Enter URL

www._

  • Yahoo!
  • Mail
  • Community
  • Messenger

New Method of entering Native Language Internet Address

Enter NLIA

_

  • Yahoo!
  • Mail
  • Community
  • Messenger
slide13

Other Applicable Business Model

Map Service

  • View an area map by simply entering the desired location in the web
  • browser address column.
  • Include an extension such
  • as 'map' or 'location' when
  • entering the location.
slide14

NLIA Service Example: e-government

  • The Ministry of Home Affairs, Korea, has decided to incorporate NLIA into their e-government service in order to grant easy accessibility to the public. Now every local government and its subsidiaries have their Korean Internet Address.
slide15

NLIA Service Example:Business cards

  • Korean Internet Name and Korean e-mail Address used in business cards
slide16

NLIA Service Example:Advertisement

Election Campaign Advertisement

Type “노무현”(Roh Moo Hyun in Korean) at your address bar and you can connect directly to my homepage.

  • The newly elected president of Korea, Mr. Roh Moo-Hyun utilized Korean Internet address for campaigning. His Korean Internet address resulted in 3 times more traffic than his competitor’s.
slide17

NLIA System Network in Korea

  • Obtained de Facto Standard by Internet Users.
slide18

4,000,000

600,000

8,500

May

2001

May

2000

May

1999

Growth of Korean Internet Address Use

Query by using Korean Internet Address has grown exponentially.

In 3 years, it has grown 1,400 times.

100,000,000(exp)

1,400 times growth in 3 yrs!

25,000,000

20,000,000

20,000,000

10,000,000

100,000

(Unit:Query using NLIA/1 day)

Source:ngDN System

10,000

May

2004

Sep

2003

slide19

NLIA User Status in Korea

Obtained de Facto Standard by Internet Users

Approx.

90% (22M)

source : KRNIC ISP Stats

(June, 2002)

Total number of Korean Internet Users: 26 Million

Approx. 22 million, 90% of the total number are able to access the NLIA service in Korea.

slide20

Technically ready for Global Service Architecture

On-going global partnership development

Active participation in International conferences

Global Expansion of Service

  • Netpia’s Native Language Internet Address system presented in various international meetings like MINC, IETF, ICANN, APRICOT, WSIS
  • Customized package available for local/regional service provider
  • Global networking system between different languages and countries available
  • Active discussions on partnership going on in 20 countries
interests from international community
Interests from International Community
  • Invited to speak at WSIS Western Asia Preparatory Conference.
  • Introduced Korean application of Native Language Internet Address as a

necessity to overcome digital divide.

  • Presented how NLIA works for e-Government.
interests from international community22
Interests from International Community

<Expert Group Meeting on Promoting Arabic Digital Content>

Initiated by ICT Division, UNESCWA

  • United Nations Economic & Social Commission for Western Asia (UNESCWA)

initiated the Expert Group Meeting as a following step to WSIS Preparatory Meeting.

  • Netpia was invited as the only non-Arabic entity to explain about Native

Language Internet Address.

  • Arab Community expressed great interest in the Korean case study.
sponsor of the gilia project
Sponsor of The GILIA Project

GlobalIndigenousLanguageInternetAddress

“Bridging the Digital Divide”

  • Raise public awareness about the problems non-English speaking people have navigating the Internet.
  • Eliminate of discrimination of non-English speaking people using the Internet.

The GILIA Project is a non-profit organization with two main goals:

Summer of 2003, GILIA together with professors worldwide tested multilingual addresses using Netpia’s solution.

Successful Responses from:

Turkey • Russia • Spain • Norway • Egypt • Malaysia • Sweden • Taiwan • Jordan • more…

10 Countries, 78 Professors Participated

summer universiade daegu 2003
Summer Universiade Daegu 2003

Netpia Provided Free NLIA Solution for Students

95 Languages for 170+ Countries

  • Duration: Aug. 21 ~ Aug. 31, 2003(11 days)
  • Venues: Daegu Metropolitan City and Gyeongsangbuk-do Province
  • Number of participating countries (w/ polities): 174 in total
  • Estimated number of participants: 11,000(officials, athletes, media staffs)
slide25

Company Overview

  • Company Name : Netpia.com Inc
  • CEO : Pan- Jung Lee
  • Established in July, 1997
  • Employees : 150 worldwide (Korea, Europe, USA)
  • Business Areas:

1) Native Language Internet Address

2) NLIA-based Services (e-mail, wireless, etc.)

3) Shared Registrar (com .net .org registration)

  • URL : www.Netpia.com